Vummidi Bangaru Jewellers re-invents ‘Guttapusalu’

Vummidi Bangaru Jewellers re-invents ‘Guttapusalu’


Chennai 2021 Guttapusalu, derived from two words gutta and pusalu which directly translates to ‘a bunch of beads’, is an important part of traditional South Indian bridal jewellery. It is named so as each piece of jewellery has a bunch of pearls at its fringes which make the adornment stand out among different pieces of bridal jewellery.



Traditionally made of gold, ruby and emeralds, Guttapusalu jewellery has its origins from the Coromandel coast. Taking inspiration from the same, Vummidi Bangaru Jewellers re-invests an exquisite Guttapusalu jewellery collection, with over 100+ designs where each piece of jewellery is handcrafted with hundreds of the finest pearls intricately woven together by golden threads and weighs between 50- 600 grams. Keeping the techniques of crafting Guttapusalu intact, VBJ has a wide range of themes for their Guttapusalu collection such as rakkodi billa style and the jadau style. The collection consists of bangles, necklaces, oddiyanam made of Kundan, gold and ruby/emerald.


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