The international brand ambassador for BYJU is Lionel Messi.

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The international brand ambassador for BYJU is Lionel Messi.

The edtech behemoth BYJU’s announced on Friday that Lionel “Leo” Messi, a football player, has been selected as the first global brand ambassador of its Education For All social impact arm.

Messi, the captain of Argentina’s national football team and a player for Paris Saint-Germain, has signed an agreement with BYJU’S to promote equal education, the company said in a statement.

Our collaboration with Lionel Messi as our global ambassador is an honour and a source of great excitement.He started at the bottom and worked his way up to become one of the best athletes in history. BYJU’S Education For All (EFA) seeks to create possibilities like that for the roughly 5.5 million children it already empowers. Lionel stands as the best example of how to maximise human potential.Messi,” Divya Gokulnath, a co-founder of BYJU, stated.

Lionel Messi Is BYJU'S Global Brand Ambassador For...

BYJU’s relationship with Messi will grow given that there are around 3.5 billion football fans worldwide and that he has a social media following of nearly 450 million people. the edtech company’s visibility abroad.

“It is not very surprising that the greatest player of all time is also the greatest learner of all time.I have no doubt that our collaboration will motivate many individuals all around the world to set higher goals and improve their academic performance.

BYJU’S was named this year as the official sponsor of the FIFA World Cup 2022 in Qatar.

Lionel Messi will be featured in campaigns for BYJU’S Education For All, according to a statement.”The long-term engagement, which commences as Argentina’s national football team captain Lionel Messi begins his final push to win the FIFA World Cup 2022, will see him appear in campaigns,” it said.

 

 

 

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