Telugu cinema | Telugu film producers issued a press release announcing that they have decided to halt Tollywood film production from August 1st.
Following lengthy deliberation, Telugu cinema makers have decided to halt production of Tollywood films starting on August 1st till further resolution of the concerns is reached. As production expenses have multiplied and theatre earnings have declined to low levels, the Producers Guild made this move in an effort to “restructure the business.”
The press release said: “It has become crucial for producers to share all the problems we are experiencing as a community of filmmakers in the post-Pandemic era due to the shifting financial conditions and rising prices. It is our duty to improve the atmosphere and make sure that we are releasing our movies in a safe space. In this regard, all of the Guild’s producers have voluntarily opted to postpone shoots beginning on August 1st 2022 in order to participate in negotiations until we come up with practical alternatives.”
There have been suggestions of pausing the filming of Telugu movies for a week. Popular producer Dil Raju, however, spoke up and downplayed the shooting delay, saying that OTT releases will go as planned. In order to prevent losing money, the producers have also agreed that they will only release any new movies on OTT platforms 10 weeks following their theatrical premiere.
It should be mentioned that, following the COVID-19 lockout, fewer people are visiting theatres to view movies due to the high cost of admission. The Producers Council also determined that the cost of the tickets should be affordable for the general public. In general theatres, it has been suggested that ticket costs be reduced from Rs 100 to Rs 70. Additionally, plans have been made for the multiplex to reduce prices from Rs 150 to Rs 120, inclusive of GST. Soon, more information will be released.