Rana Daggubati discusses the postponement of ‘Haathi Mere Saathi’ and the impact of the epidemic on the film industry.
Rana Daggubati is one of India’s rare actors who has effectively transitioned across film industries. He is a major celebrity in Telugu films and has also directed some popular Hindi films. His portrayal of Bhallaladeva in the Baahubali trilogy earned him widespread accolades and launched him to stardom. Rana and the creators of ‘Haathi Mere Saathi’ published the film’s teaser but had to postpone the releasing date owing to the second wave of COVID 19 in India. The film was pulled from theatres throughout the country, and the producers have yet to decide on a digital distribution. In an interview with The Times of India, Rana discussed the film’s delayed release and the impact of the epidemic on the film industry.
Rana Daggubati commented on Haathi Mere Saathi, saying, The release of Haathi Mere Saathi had to be rescheduled.” Given what others around us were going through, the impact of such a decision had to be held at bay. People are going through a really difficult time. Their lives have been severely impacted.Haathi Mere Saathi is a unique and moving video at a time when we understand and value nature more than ever before. Putting the film together in multiple languages with diverse cast members was a great experience.
Rana went on to discuss the influence of COVID 19 on the film industry. “In the previous 18 months, the audience has seen so much content across languages and cultures on multiple platforms that filmmaking across the board will now have to be boosted and improved,” he added. On the other hand, we’ll have to wait and see what sort of material works in which place. The distinction between what is appropriate for the large screen and what is better suited for the OTT area will become apparent.
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