Mercedes-Benz strengthens its AMG portfolio in India; launches AMG E 53 4MATIC+ and AMG E 63 S 4MATIC.

Mercedes-Benz

Mercedes-Benz strengthens its AMG portfolio in India; launches AMG E 53 4MATIC+ and AMG E 63 S 4MATIC+ to cement its dominance in the performance segment

Arjun Maini, first Indian at DTM, drives the new AMG E 63 S 4M+ on the German Autobahn; highly impressed by the racing dynamics of the new performance sedan 

Mercedes-Benz India renews its focus on ‘pure performance’ AMGs after successful expansion of the portfolio with 35 and 43 series

With 11 exciting products, AMG boasts of the largest portfolio of performance cars in India | AMG E 63 S 4M+ is the fastest sedan in the AMG portfolio

AMG remained the highest growing segment for Mercedes-Benz in H1 2021 sales

  • Two new aggressive performance sedans based on the best-selling E-Class, which forms the core of brand Mercedes-AMG
  • AMG 4.0-litre V8 biturbo engine in the E 63 S 4MATIC+  achieves 612 hp and a maximum torque of 850 Nm and is paired with 9 speed Multi-clutch transmission
  • Electrified 3.0-litre engine in the E 53 4MATIC+ with twin turbocharging via an exhaust gas turbocharger and an electric additional compressor generates an output of 435 hp and produces a peak torque of 520 Nm
  • Distinctive restyled front section with AMG-specific radiator grille and flat LED headlamps
  • Extended range of paint colours with graphite grey metallic, mojave silver metallic and high-tech silver metallic
  • MBUX infotainment system with AMG-specific functions and displays for instrument cluster and media display (touchscreen), intuitive voice control and optional proximity control
  • New AMG Performance steering wheel with three rounded twin spokes, seamlessly integrated buttons and two round AMG steering wheel buttons
  • The only performance cars in the segment which are completely connected

Service offerings:

  • Service packages start at: Rs. 1.19 lakhs for the AMG E 53 4M+ and Rs. 1.35 lakhs for the AMG E 63 S 4M+ for a period of 2 years
  • Only brand to have dedicated AMG service bays offering personalized and prioritized servicing at the shortest turnaround time
  • Trained work force from Mercedes-Benz Academy works on the AMG and Specialty cars, using AMG special tools recommended by Mercedes-Benz
  • AMG customers have dedicated Service Advisors and Diagnostic engineers to take care of their performance machines

Ex-showroom all-India price:

  • Mercedes-AMG E 53 4MATIC+ is priced at Rs. 1.02 cr
  • Mercedes-AMG E 63 S 4MATIC+ is priced at Rs 1.70 cr

Pune: India’s largest luxury carmaker Mercedes-Benz today introduced two new performance sedans- the all-new AMG E 53 4MATIC+ and the new AMG E 63 S 4MATIC+; further strengthening its formidable AMG portfolio. The AMG E 53 4M+ is only the second ‘AMG 53 series’ product introduced in India, and the first ever in a sedan body shape. The powerful AMG E 63 S 4M+ on the other hand reiterates Mercedes-AMG’s renewed focus on ‘One Man One Engine’ philosophy and providing the AMG brand promise of ‘Driving Performance’ to all performance purists. The 63 series models still constitute Mercedes-AMG’s core model series, and delight car enthusiasts around the world. The AMG E 63 S 4M+ now features a more striking design, improved aerodynamics and provides superior comfort making it a perfect car for race track performance and also daily drivability.

With a diverse offering of 11 AMG products in India comprising the 35, 43, 53, 63 and GT series, Mercedes-AMG now offers the largest portfolio of performance cars in India across body shapes. With the addition of the AMG E 53 4M+ and AMG E 63 S 4M+, Mercedes-Benz aims to strengthen its leadership in the luxury performance car segment in India.

Santosh Iyer, Vice President, Sales & Marketing, Mercedes-Benz India launched the E 63 S 4MATIC+ and the E 53 4MATIC+ through a physidigital event held at Mercedes-Benz India’s AMG Performance Centre in New Delhi today.

Mr. Santosh Iyer commented, “Today we introduce two new AMG performance sedans for the Indian customers which presents scintillating performance associated with the AMG brand promise of ‘Driving Performance’. Both these sedans not only offer exceptional performance and vehicle dynamics, but also increased comfort while retaining the hallmark AMG character. With the AMG E 63 S 4M+ and AMG E 53 4M+, we further rejuvenate our AMG portfolio especially for those performance purists, who always wanted a fine balance between racetrack performance and daily drivability in their performance cars. With both these AMGs we now offer an unmatched product combination in the luxury performance sedan segment in India.”

“Having expanded the AMG portfolio to new customer groups with the 35 and 43 series, our focus is now to strengthen the pure performance products, especially in the 63 series, which continues to remain the core model series for AMG globally. Fascinating products supported by wide retail network of exclusive AMG Performance Centres and complemented by AMG specific service programmes for the discerning AMG customers; ensured our AMG strategy remains highly customer centric. These initiatives have helped us in cementing our position as the clear market leader in the performance segment in India. We are confident of maintaining the growth story of the AMGs in India by offering an unmatched brand experience to our customers in addition

to introducing the latest products from our famed global AMG portfolio.” Mr. Iyer elaborated.     

Arjun Maini remains highly impressed with the new AMG E 63 S 4M+

Indian racing sensation Arjun Maini, who is the first Indian ever to race at the famed DTM with Mercedes-AMG team GetSpeed, drove the new AMG E 63 S 4M+ on the German Autobahn.

The 23-year-old Indian racer commented, “I drove the car on the Autobahn at 300 kmph and returned thoroughly impressed with its top-end performance, as I strongly relate this vehicle’s driving dynamics to that of the GT3 which I am currently driving at the DTM. The AMG E 63 S 4M+ with its efficient V8 mill and an effective 4MATIC+ drive greatly enhances the driving experience. It has brilliant driving dynamics and a solid engine performance. At the same time, the sedan’s luxury and comfort features are quite remarkable for a track car of its calibre and I would love to use it for daily driving or even for long drives.”

Product information:

The E-Class with its superior engine has been one of the central models, which form the brand core of Mercedes-AMG. The sporty vehicle dynamics of the performance models from Affalterbach are combined with considerably more comfort. It is supplemented by an extensive design update: the central cooling air inlet in the completely restyled front section is significantly larger than before and now bears the AMG-specific radiator grille with twelve vertical louvres and central star, which is also larger.

The interiors are enhanced with the addition of a Widescreen Cockpit, an AMG Performance steering wheel and the MBUX infotainment system with AMG-specific functions and displays, reiterating its membership of the AMG family.

 

New rear end design:

Two new, flatter taillights with two sections immediately catch the eye on the tail end of the car. They now extend into the boot lid, where they are visually linked with a trim

strip in high-gloss chrome on the top. The reshaped rear apron emphasises the broad effect on the car and also has a positive effect on aerodynamics.

Aerodynamically optimised wheels:

As standard the E 63 S is shod in new 20-inch 5-twin-spoke light-alloy wheels, also aerodynamically optimised and with a wider aero rim edge, painted in a choice of matt black or high-gloss tantalum grey. Restyled 19-inch light-alloy wheels in an aerodynamically optimised 5-twin-spoke design round off the dynamic appearance on the AMG E 53 4M+.

Fine interior with sporty note and high comfort:

The interior combines a fine ambience and high-quality materials with the characteristic AMG performance. The AMG seats are upholstered in nappa leather, combine secure lateral support with high comfort on long journeys and have an AMG-specific seat upholstery layout with an “AMG” badge in the front seat backrests. Individually adjustable ambient lighting also comes as standard. A further highlight is the MBUX infotainment system with a touchscreen and touchpad, the intelligent voice control plus AMG-specific displays and settings.

For the instrument cluster’s display, customers can switch between the three AMG display styles of “Modern Classic”, “Sport” and “Supersport”. The “Supersport” mode is particularly striking with a central, round rev counter and horizontal displays presented in perspective to the left and right of the rev counter and creating a spatial impression of depth. Via the AMG menu, the driver can call up various special AMG displays such as Engine Data, gear speed indicator, Warm-up, Set-Up, G-Meter and RACETIMER. With individual AMG displays such as visualisation of the drive programs or telemetry data, the touchscreen multimedia display likewise underscores the dynamic configuration.

 

New AMG Performance steering wheel:

With a distinctive twin-spoke design and seamlessly integrated buttons the new AMG Performance steering wheel creates an even closer link between human and machine. The three rounded twin spokes combine stability with lightness, and the steering wheel

rim is a hallmark motorsport feature. In the steering wheel rim there is also a sensor mat to detect “hands-on”. If the driver does not have their hands on the steering wheel for a certain time, a warning cascade is started, which finally activates Emergency Brake Assist if the driver continues to be inactive.

Seamlessly integrated buttons:

The AMG SPEEDSHIFT MCT 9G transmission can be operated by hand via the aluminium shift paddles arranged on the left and right behind the steering wheel rim. For even more precise shift commands the paddles are now slightly bigger and positioned further down. The centre console includes an AMG-specific control unit with additional switches that are used to regulate the drive programs, the media volume, the 3-stage ESP, the manual transmission mode, the Adaptive Damping System, the optional AMG Performance exhaust system, the ECO start/stop function and the reversing camera.

 

Short shift times, high efficiency:

The AMG SPEEDSHIFT MCT 9-speed transmission on the AMG E 63 S 4M+ and AMG SPEEDSHIFT TCT 9G transmission on the E 53 are specially tuned to the requirements of the performance models. The autonomous software enables extremely short shift times and fast multiple downshifts while the double-clutching function makes for an emotive gearshifting experience.

Additional features:

The AMG E 63 S 4M+ is equipped with the AMG Performance 4MATIC+ all-wheel drive as standard. This intelligent system combines the advantages of different drive concepts: torque distribution on the front and rear axles, which is fully variable for the first time, ensures optimum traction on any surface. The driver can also activate Drift Mode, during which the AMG E 63 S 4MATIC+ becomes a purely rear-wheel drive vehicle. Drift Mode remains engaged until the driver deactivates it again.

With up to six DYNAMIC SELECT drive programs of “Slippery”, “Comfort”, “Sport”, “Sport+”, “Individual” and “RACE” on the E 63 S, the characteristics of the new model can be influenced at the tap of a finger. The available range extends from efficient and comfortable to very sporty. The modes modify key parameters, such as the response of the engine, transmission, suspension and steering. The E 53 offers five DYNAMIC SELECT drive programs “Slippery”, “Comfort”, “Sport”, “Sport+” and “Individual”.

The AMG E 53 4M+ and AMG E 63 S 4M+ can be booked at Mercedes-Benz’s 94 dealerships across the country or online at https://www.shop.mercedes-benz.co.in/inventory

Technical data:

Specifications

E 53 4MATIC+

E 63 S 4MATIC+

Engine

3.0-litre 6-cylinder in-line engine with exhaust gas turbocharger and electric additional compressor

4.0-litre V8 with direct injection and twin turbochargers

Displacement

2999 cc

3982 cc

Output

435 hp (320 kW) at 6100 rpm

612 hp (450 kW) at 5750-6500 rpm

Add. output with EQ Boost

16 kW (22 hp)

N/A

Peak torque

520 Nm at 1800 – 5800 rpm

850 Nm at 2500-4500 rpm

Add. torque with EQ Boost

250 Nm

N/A

Drive

AMG Performance 4MATIC+

all-wheel drive with fully variable torque distribution

AMG Performance 4MATIC+ permanent all-wheel drive with variable torque distribution and Drift Mode

Transmission

AMG SPEEDSHIFT TCT 9G

AMG SPEEDSHIFT MCT 9G (with wet start-off clutch)

Acceleration 0-100 km/h

4.5 s

3.4 s

Top speed

250 km/h

300 km/h

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477
Ishan Kadam | ishan.tupe@daimler.com | +91 88888 91048

About Mercedes-Benz India

Mercedes-Benz India pioneered the luxury car market in India. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand and Vietnam.

At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets. Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class and the GLA, GLC, GLC Coupé, long wheelbase GLE G350d and GLS luxury SUVs. Mercedes-Benz also locally manufactures three AMG models; the AMG GLC 43 4MATIIC Coupe, the AMG A 35 4MATIC saloon and the AMG GLA 35 4M SUV. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range.

In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’, it introduced the 2021 GLC, the New E-Class FL, A-Class Limousine, AMG A 35 4M saloon, all-new GLA and the AMG GLA 35 4M, the Mercedes-Maybach GLS 600 4MATIC and S 400 d 4MATIC and S 450 4MATIC. Mercedes-Benz India sold 4857 units in H1 2021 with a 65% growth compared to H1 2020. In 2021 Mercedes-Benz announced the futuristic and more customer centric ‘direct to customer’ model, called ‘Retail of the Future’ (ROTF). According to this new business model, Mercedes-Benz India will own the entire stock of cars, sell them via appointed Franchise Partners, invoice the new cars to the customers directly, process the order and fulfil them, offering one transparent price and purchasing experience for customers

 

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