Mercedes-Benz India aims for a strong sales recovery in 2021!

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Mercedes-Benz India aims for a strong sales recovery in 2021; sells 3193 units in Q1 2021

Paves for a strong sales momentum in Q2 2021, with multiple new products lined-up for India debut        

Volume models of Mercedes-Benz India including the A-Class Limousine, C-Class, E-Class sedans and GLC, GLE and GLS SUVs are having very high customer demand

  • Mercedes-Benz India sold 3193 units, a growth of 34% over Q1 2020 (Jan-Mar 2020: 2386 units, including a low base for Mar-2020)   
  • Overwhelming market response to the newly launched A-Class Limousine | April and May deliveries for the limousine are already full  
  • The E-Class LWB continues to be the highest selling models in Q1 2021 followed by the C-Class  
  • The E-Class FL launched in mid-March has already started receiving strong customer response
  • The GLE emerges as the highest selling SUV in Q1 2021
  • The sedan portfolio comprised 53% of sales volume followed by the SUV portfolio
  • Online booking comprised 19% of new cars sold in Q1 2021 sales
  • Mercedes-Benz India continues to ramp-up operations adhering to all the safety and health measures mandated by the authorities for the employees

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Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “2021 has begun on a strong note for us as we look for substantial sales recovery this year. The Q1 2021 sales momentum combined with the growing availability of volume models, will create a strong base for further recovery in coming quarters. Customers have appreciated our strategy of offering topline products with significant feature and technology enhancements, and we will continue to pursue this in our upcoming products, to create a distinct differentiation in the market. Our Q1 2021 performance makes us confident that this growth momentum can be continued in the coming months as well.”

“With a solid order bank for most of our volume models extending into months, we are very confident of driving growth back in the coming months. We hence start Q2 with a positive outlook buoyed by the growing availability of our newly introduced models, combined with the market debut of some of the most awaited products that will redefine the luxury segment completely. Our endeavor will remain to keep our customers intrigued with our product introductions and novel customer focused initiatives.” Mr. Schwenk elaborated.

Q1 2021 sales insights:

  • The sedan portfolio continues its strong show with 53% penetration in total sales followed by the SUV penetration
  • The E-Class LWB sedan remains the highest selling model for Mercedes-Benz in Q1 2021
  • The E-Class LWB sedan is followed by the C-Class sedan
  • The GLE emerged as the highest-selling SUV for the brand in Q1 2021 closely followed by the GLC and the GLS luxury SUV

 

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Waitlist of key models*:

Sedans: A-Class Limousine, C-Class and E-Class

  • Waitlisted from 4-8 weeks

SUVs: GLC, GLE, GLS and G 350 d

  • Waitlisted from 2-10 weeks
  • 10-16 weeks for the G 350 d

 

*Varies for different markets

 (All figures of Mercedes-Benz India are that of retail sales)

 

Media Contact: Mercedes-Benz India Pvt. Ltd.:

Shekhar Das Chowdhury | shekhar.daschowdhury@daimler.com | +91 98508 36477
Ishan Kadam | ishan.tupe@daimler.com | +91 88888 91048

About Mercedes-Benz India

Mercedes-Benz India, which celebrated its 25th anniversary in India in 2019, pioneered the luxury car market in the country. Set up in 2009, Mercedes-Benz India’s world-class production facility is spread over 100 acres in Chakan near Pune. Since June 2015, Mercedes-Benz India also commenced production from its new expanded production facility located in the same premises. Mercedes-Benz India is part of Mercedes-Benz’s Global Production Network and plays an important role in the CKD/MVP production network in Brazil, Indonesia, Malaysia, Thailand, and Vietnam.

At these locations, Mercedes-Benz produces vehicles in various extension levels for domestic markets. The production facility carries an investment of more than INR 2600 crores and has

the largest installed production capacity for any luxury carmaker in India. Mercedes- Benz India also has the largest network spread amongst any luxury carmaker, with presence in 48 Indian cities with close to 100 outlets.

Through the exclusive AMG Performance Centres located in six cities including New Delhi, Mumbai, Hyderabad, Bangalore, Kochi, and Pune, the AMG performance sub-brand of Mercedes-Benz also boasts of a strong retail network presence in the country.

Mercedes-Benz India now boast of the entire portfolio having ‘connected cars’. Mercedes-Benz India product portfolio comprises the locally produced Mercedes Maybach S 560, S-Class, E-Class Long Wheelbase, A-Class Limousine, C-Class and the GLA, GLC, GLC Coupé, long-wheelbase GLE G350d and GLS luxury SUVs. Mercedes-Benz also locally manufactures two AMG models; the AMG GLC 43 4MATIIC Coupe and the AMG A 35 4MATIC saloon. Completely Built imported cars portfolio includes the EQC, V-Class, CLS, C-Class Cabriolet, the G 350d, the EQC and the exciting AMG range.

In 2021 Mercedes-Benz’s motto is to ‘reimagine excellence’ and offer discerning customers the most desirable and sustainable products and services. Mercedes-Benz introduced the 2021 Mercedes me connect (Mmc) which is now equipped with new features deployed Over the Air (OTA) to all India customers with connected cars: Alexa Integration, Google Home Integration and Parking Solution POIs in Navigation. The company started 2021 with the launch of the S-Class ‘Maestro Edition’, it introduced the 2021 GLC, the New E-Class FL and the all new A-Class. Mercedes-Benz India sold 3193 units in Q1 2021 with a 34% growth compared to same period last year.

 

 

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