Following the success of the first phase of domestic marketing campaigns, Kerala Toursim has started their second phase of partnership meets in ten Indian cities. After showcasing the state’s tradition, art forms and products, the Kerala tourism officials are excited to be in Chennai. Compared to 2018, there was a substantial increase in tourist footfall in 2019.
The second phase started in January 2020 and covered cities such as Vishakhapatnam, Kolkata, Hyderabad and others. Shri. Kadakampally Surendran said that the meet coincides with the festival season that would open up a range of opportunities for tourism trade in the cities. He also added that the 11 th edition of Kerala Travel mart (KTM) will start on 24 th
September 2020 at Sagara and Samudrika convention centers of Cochin Port Trust, Willingdon Island.
Tourism Secretary Smt. Rani George said that the Nishagandhi festival is a grand occasion for art lovers to acquaint with upcoming talents in India and enjoy amazing performances of kathak, Manipuri, Chhau, Kuchupudi to name a few. The Kochi-Muziris Biennale, an initiative of Kochi Biennale Foundation and the largest art exhibition in India is set to start on 12th December. Celebrated in May, the Thrissur pooram is another grand spectacle that merges the spiritual and cultural essence with the participation of over 10 temples.