In explaining why he “failed horribly” with Akshay Kumar’s Raksha Bandhan, Aanand L Rai claims that the movie was “too sophisticated.”
Aanand L Rai addressed the audience on Raksha Bandhan’s failure and what went wrong. The major actors in the August movie Raksha Bandhan are Akshay Kumar and Bhumi Pednekar.
The director of Raksha Bandhan, Aanand L Rai, has explained why he “failed horribly.” He admitted that he was “wrong in discriminating between the audiences” in a recent interview. The director also said that with Raksha Bandhan, he “went too smart.” Aanand also discussed his unsuccessful Raksha Bandhan “plan.”
This year’s Raksha Bandhan premiered in August. The movie stars Bhumi Pednekar, Sadia Khateeb, Sahejmeen Kaur, Deepika Khanna, and Smrithi Srikanth in addition to Akshay Kumar. Lala Kedarnath (Akshay) and his relationships with his four sisters are the subject of the film Raksha Bandhan.It focuses on his attempts to marry off his sisters and discusses issues like dowry and body shaming.In the first week after its release, the movie made about 37.50 crore.
“I made a mistake when I decided to make Raksha Bandhan because I felt I could appeal to the audience in the B and C tier towns by giving them something that is more Indian.” Aanand said in an interview with news agency PTI. I erred in categorising the audiences differently. That’s not what I do. Instead of choosing the audience I want to appeal to, I should put more of my attention on the plot. I am learning from this. We are struggling with the same issue and attempting to determine what narrative will captivate the audience at this time and during this stage. With that, we have failed the audience post-pandemic.I might have been too shrewd with Raksha Bandhan. I made a mistake by trying to put it in a bracket.
“Even though it was my fastest film, I loved it. I never rushed to complete this movie. I loved it. But I’m really concentrating on what didn’t work. And I now realise that everything about Raksha Bandhan has a beginning, middle, and end as well as highs and lows. Its emotions were also formatted, which is unfortunate because it used to work and I had hoped it would again. But was I lying to you? I wasn’t, no. I wasn’t living it merely on the surface. A plan was tried and failed. I never played it safe and always had guts. However, I believe that I made the mistake of attempting to do it on Raksha Bandhan inadvertently.I’ve learned to keep doing the brave work and stop worrying about making 200 or 300 crores, he continued.
Aanand argued that the narrative still has the upper hand, using Drishyam 2 as an illustration.”At first, we all thought that people were just interested in seeing a big show, but then we saw Drishyam 2 in action.So that’s the tale. At least not for me, it was never about the stars. R Madhavan and Dhanush built my foundation while the public watched their movies, he continued.