Ahead of the sixth edition of the Hero Indian Super League, two-time champions Chennaiyin FC unveiled a unique off-the-pitch partnership with the country’s leading co-working space provider Workafella, as the club’s Official Workspace Partner. The partnership was announced today at Workafella’s Nungambakkam Centre, with CFC Head Coach John Gregory, CFC First Team Player Andre Schembri along with Shray Rattha, Co-Founder & Director and Vinod Babu, Co-Founder & CEO, Workafella.
Chennaiyin and Workafella have entered a long-term association that will see CFC work out of the Workafella offices. A homegrown brand with multiple centers in Chennai, Hyderabad, Mumbai, and Bengaluru, Workafella provides fun upbeat workspaces that triggers inspiration. This is a perfect environment to motivate the CFC team to support the players from both the senior and junior teams. Workafella is all set to be CFC’s engine room while also serving as the perfect venue for all of the club’s off-field activities.
“Through this partnership, our objective is to establish a long-term association with Workafella and make them a brand synonymous with Chennaiyin FC. The culture of co-working spaces is the way ahead in our country, and Workafella have set the pace with multiple centres in multiple cities. Also with Workafella being a Chennai brand, it was an absolute no-brainer for us to partner with them. At Chennaiyin, we don’t view Workafella as any other workspace, rather we view it as the engine room that powers the club’s various commercial verticals that support the senior as well as youth teams, aligns them with the efforts on the pitch and subsequently really brings the club closer to the community,” said Hiren Mody, Vice President, Chennaiyin FC.
“We are very delighted to partner with Chennai’s premier football club Chennaiyin FC. Being a Chennaiite and Workafella being a home grown brand it gives me immense pleasure as a fan that we are able to extend our support to Chennaiyin FC.”, said, Shray Rattha, Co-Founder & Director, Workafella. “I have been a big football fan and played a fair bit of the sport in my school days. I have always wanted to see our Indian players representing larger European clubs in the future and that begins with supporting our local clubs. Chennaiyin FC will benefit from a host of Workafells’s top of the line services and have access to the gym, social hub, gaming zone and many more facilities.” Added Shray.
As Chennaiyin embarks on the search for a third Hero ISL title, Workafella is all set to grow three times in size to become one of the largest co-working space provider in India. Workafella plans to achieve their goal of having more than 25,000 seats at their workspaces by 2020. Along with serving as the club’s commercial offices, Workafella’s state-of-the-art facilities will also be employed by CFC to host fan meet-and-greet events, other partner events, marketing activations, media interactions as well as potentially hosting the club’s pre-match press conferences for the upcoming Hero ISL season. With their top-notch infrastructure and efficient service, Workafella will prove to be the ideal space for CFC’s official events.
Workafella, creates workspaces for the evolving economy, the daring thinkers and unstoppable doers who give shape to dreams. At present Workafella offers 15,000 seats, out of which 9000 is fully operational and another 6000 in fit-out stage. The home-grown co-working company is a leading co-working space provider in the South, and hosts workplaces envisioned for great ideas and inspired collaborations. By 2020, Workafella targets to reach 25000 seats by expanding to new cities.
Workafella traditionally built on Indian ethos offers energetic and vibrant environment for the young and bold minds. The management with their in-depth knowledge in hospitality and real estate segment provide not just office space but a whole business ecosystem. With the aim of creating a community, nuanced spaces were created for each city, keeping in mind the local culture, food habits, and social norms.
Given the nature and adaptability of workspaces, Workafella can accommodate clients from a variety of sectors from sporty upbeat startups to professional MNC setups. Workafella is also a keen believer in building communities around the cities that the brand is present in, from supporting homegrown sports teams to women empowerment support groups.