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Unleash your creativity with ‘Fevicryl Kala Star Contest’

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Chennai, Sept 27 2018: Fevicryl, a leading art and craft brand from Pidilite, invites art enthusiasts to unleash their creativity and showcase their artistic prowess by participating in the ‘Fevicryl Kala Star’ online contest.

To enter the competition, contestants will be required to upload a video or image capturing a work of art they have created on Pidilite’s Hobbyideas website. The competition is designed to create unique experiences using Fevicryl fabric colors and make the consumers familiar with its salient features. Hence to be eligible, participants need to use of Fevicryl Fabric colors.

The competition is open to all participants across India.

From the entries received, 300 will be shortlisted based on the number of votes received on Hobby Ideas website. The jury will then decide the top 100 winners from the 300 entries, and the 100 winners stand a chance to win exciting prizes worth as much as Rs. 1,50,000.The top entry will stand to win a 32” LED TV, which is the grand prize. The second-placed entry will win a washing machine, while the third-placed entry will receive a home theatre system followed by many other attractive prizes for the remaining winners.

The contest has already received more than 3000 entries, with cities across the country like Mumbai, Kolkata, Chennai, Lucknow and Chandigarh drawing maximum participation.

Registrations for the contest will close on, 21 st Oct 2018.

Mr. Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd said, “The Fevciryl Kala Star contest is an unprecedented consumer engagement programme which will give participants a chance to showcase their creativity. We are delighted to launch such a unique initiative and are excited by the flood of creativity it has already unleashed.”

About Pidilite:

Pidilite Industries Limited is a leading manufacturer of adhesives and sealants, construction chemicals, craftsmen products, DIY (Do-It-Yourself) products and polymer emulsions in India. Our products range also includes paint chemicals, automotive chemicals, art materials and stationery, fabric care, maintenance chemicals, industrial adhesives, industrial resins and organic pigments & preparations. Most of the products have been developed through strong in-house R&D. Our brand name Fevicol has become synonymous with adhesives to millions in India and is ranked amongst the most trusted brands in the country. Some of our other major brands are M-Seal, Fevikwik, Fevistik, Roff, Dr. Fixit, and Fevicryl.

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