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Tanishq celebrates its 21st anniversary with grand offers for consumers

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282 Tanishq stores in 174 cities across India offer up to 25% off on making charges of Gold jewellery & value of Diamond jewellery and 100% exchange value on old gold jewellery OR free gold coin with every purchase*

Tanishq, India’s leading and most trusted jewellery brand, celebrates its 21st anniversary this year. To mark this occasion, Tanishq is offering its customers up to 25% off on making charges of Gold jewellery and value of diamond jewellery and 100% exchange value on old gold jewellery OR free gold coin with every purchase.*These offers can be availed across all Tanishq stores of India from 16th– 20th March.

Speaking on the occasion of the brand’s 21st anniversary, Deepika Sabharwal Tewari, Associate Vice President, Jewellery Division, Titan Co. Ltd., said, “True to the tradition of TATA’s, Tanishq has proudly evolved as the most trusted jewellery in India. 21 years back when lack of transparency was the norm, Tanishq was the very first national brand that brought about a change in the highly unorganized jewellery sector. It gives a sense of pride as Tanishq stands tall and proud for 21 years and counting in the jewellery sector, and we want our customers to celebrate with us. We are proud to showcase how each year we have introduced new collections with improved designs leading us to achieving the distinction of being India’s most trusted jewellery brand. We strive to continuously improve and innovate our jewellery in order to keep up with our commitment of providing the best to our customers.”

Over the last two decades, TATA’s Tanishq has evolved as an epitome of purity in the jewellery sector of India. The brand abides by a set of guidelines that is aimed to provide the best jewellery to the customers. This one-of-a-kind set of guidelines have gone a long way in making the brand stand as the most trusted jewellery brand of India. Due to major changes that have occurred in the Diamond sector, Tanishq also went on to run a campaign on Solitaire Promises, which illustrates the steps Tanishq takes to provide their customers the best of Diamonds. Tanishq was also the only brand to introduce the state–of–the–art Karatmeter that is housed across each of our stores and guarantees the most accurate way of measuring the purity of gold.

Ever since its inception, Tanishq’s objective has been to bring a much needed sense of organization to the jewellery sector in India. The brand continues to offer the best-in-class designer jewellery to customers, including its latest collections– Preen, Utsava, Gulnaaz and Lavanyam.  The Preen collection is a stunning new jewellery collection that helps capture the perfect look for celebratory moments. The Utsava collection showcases the heritage and tradition of India through the jewellery pieces. The stunning Gulnaaz collection is an inspiration by nature’s beautiful bounty and Lavanyam is a crafted especially for the south customers of Tanishq which celebrates the rich heritage and architecture of the south.

Today Tanishq rightly epitomizes consumer trust, purity of gold, quality assurance, strong design aesthetics, and an unwavering commitment to bringing the best-in-class products to its customers.

About Tanishq:

Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2017, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeter which enables customers to check the purity of their gold in the most efficient manner. Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 282 exclusive boutiques in 174 cities.

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