Photo Caption: Mr. Anand Mahindra, Executive Chairman, Mahindra & Mahindra Ltd handed over the keys of a custom-built Mahindra Thar to ‘Rapper Divine’ of Jungle Sher fame.
Rap is not just a music format, but also an art form and a new medium of communication, a new voice of the next generation. It is raw, uninhibited and constantly explores new territories of expression. All of the latter are qualities that the Thar embodies. Hence, Mahindra presented the custom built Thar to Rapper Divine, an ideal vehicle to make a personalized statement.