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Honda 2Wheelers India launches ‘Honda Joy Club’

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The biggest & First digital loyalty program in the history of 2W industry

·       Unprecedented concept => More Joy to Honda customers with alliances across multiple brands covering different sectors (Hospitality, Travel, Healthcare, Apparel, F&B, Entertainment, Personal care, Insurance, Utility, cashback through E-wallet and many more)

·       Unparalleled Scale => From complimentary Kisan Samadhan services to offers on international holidays, there’s something for everyone!

·       Unmatched Benefits => Instant Gratification for customers, up to 7 times the enrolment fee!

·       Joy Club membership => Open for both new as well as existing 39 million customers

·       Fly high this Festival with Honda => Get Joy Club membership (worth Rs. 299*) FREE only till 30 Nov’18

Chennai, 11 October 2018: Entering its milestone 18th year in India, Honda 2Wheelers India today announced its Honda Joy Club – its first ever customer loyalty program.

‘Honda Joy Club’ is a first-of-its-kind loyalty program with unprecedented concept having unparalleled scale backed by unmatched benefits for both existing and new Honda 2 wheeler customers. It’s the biggest and 1stdigital loyalty program in the history of Indian 2wheeler industry!

India is today leading Honda’s global two-wheeler business and contributes 32% to Honda’s sales worldwide.

In its 18 years’ journey till now, Honda 2Wheelers India has delighted over 39 million Indian families in such a short time and today a new customer is joining the fast growing Honda family every 5 seconds.

Elaborating how Honda is celebrating this love and giving the Joy back to its customers with Honda Joy ClubMrMinoru Kato – President and CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said,

Serving such a large base of customers and delighting them with our products and services is critical as Honda aims to be No. 1 in customer satisfaction. We are proud to introduce Honda Joy Club loyalty program in India! Joy Club is truly unprecedented in its concept, unparalleled in its scale and unmatched in the rewards for our 39 million customers of Honda family which is further growing at a fast pace. Our customers will now experience more Joy every time they engage with brand Honda.”

Elaborating on the uniqueness of Honda Joy Club, Mr. Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Honda Joy Club is a loyalty program like none other. It’s the first time that a 100% digital loyalty program is empowering customers with choice. Now Honda customers enrolling on Joy Club program can Earn virtual Honda currency at both purchase and subsequently every service visit too. What is most unique is that powered by Honda’s multiple alliances across different sectors, customers can now redeem their reward points both within and outside Honda. Entering the festival season with a bang, Honda is gifting Joy Club membership free of cost to all our new customers till November 30, 2018.”

About Honda Joy Club:

Honda Joy Club is set to delight new and existing Honda 2wheelers customers.

Earn Honda currency every time: 

It’s a win-win situation for customers who start earning the virtual Honda currency right from the time of enrolment itself.

In fact, while a new membership costs just Rs. 299 (Govt. applicable taxes extra) for 3 years, Honda’s privileged customers will get up to 7 times instant returns at the time of enrolment itself. 

Not just this, customers can earn more currency in their e-wallet and fast-track their membership tiers by referrals, upgradation and exchange of vehicles as well.

Post the membership purchase, Honda Joy Club gives more Joy to customer every time their vehicle rides into a Honda authorized touchpoint. Customers will earn one Honda currency for every 4 rupees spent on their every servicing bill in the three years’ span.

Burn your points both inside and outside Honda:

What sets Honda Joy Club apart from the existing loyalty programs is that Honda has given its customers the true power of Choice. 

Redemption within Honda 2Wheelers 

1.    Opt for 5% discount on spare parts, 10% off on accessories or 15% off on labour charges at any time depending on your service with no fixed upper limit on amount of bill.

2.    Experience added convenience with 3 free vehicle wash and even 1 free vehicle pick-and-drop service.

Redemption by alliance partners –

Powered by Honda’s multiple alliances across brands from different sectors in India, customers can choose to redeem their earned currency not just within Honda, but can burn their earning outside as well.

On offer are discounts on Hospitality, Travel, Healthcare, Apparel, F&B, Entertainment, Personal care, Insurance, Utility, cashback through E-wallet and many more with big brands like,, Tata Sky, Swiggy, H3U and many others.

Honda’s agrarian customers can redeem Honda currency to buy IFFCO Kisan samadhan services as well!


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