Sustainable development at the core of business
Coca-Cola believes that sustainable development should be at the heart of everything that we do. Around the world and in India, we are working with government, communities and civil society to partner in programs, projects and initiatives that are beneficial for all stakeholders. Placing our strong faith in the power of collaboration and it goes without saying that innovative solutions to most pressing problems are found through collaboration. We understand that successful sustainability efforts require bringing together many partners, their experiences and expertise to catalyze grass root-level transformation. Over the years, we have witnessed significant progress in advancing our sustainability vision and scaled up our initiatives in India, making a difference across three key priorities—water stewardship, recycling and sustainable agriculture. We believe that confluence of business with community interests can drive economic growth by co-creating shared value.
About Jagriti Yatra
The motto of Jagriti Yatra is ‘Building India through Enterprise,’ and to inspire young Indians living in the middle India to lead development by taking to an enterprise. This has the potential of unleashing an enterprise-led- social and economic development. Jagriti Sewa Santhan organizes the ‘World’s Largest Train Journey of Entrepreneurs’—Jagriti Yatra, aimed at instilling and igniting the entrepreneurial spirit in the Yatris through role model visits, interactive sessions, practical exercises, thought-provoking talks, and prolific interactions. The 15-day annual train journey, witnesses 500 participants from all across the country. The Yatris are chosen after multi-level selection process and are introduced to extraordinary social and business innovators and entrepreneurs. The young participants get a rare opportunity to understand the effort, struggle, impact and inspiration behind successful enterprises.
Jagriti Sewa Sansthan and Coca-Cola India foster a spirit of youth entrepreneurship in India
Coca-Cola India has been associated with Jagriti Yatra for last 7 years. Coca-Cola India and Jagriti Sewa Sansthan share the purpose of motivating young minds, encourage the youth to lead movements for social impact, and help them in realizing their full potential. In 2017, Coca-Cola India partnered with Jagriti Yatra Sansthan to invigorate the entrepreneurial spirit amongst young citizens, who are change makers and instruments of India’s transformation in smaller cities and towns. A compelling platform ‘Sustainable Enterprise Awards’ has been created for youth entrepreneurs to come forward with innovative sustainability ideas in the field of water, agriculture and recycling. The platform seeks to encourage bright young minds to help solve some of the most pressing problems faced in water, agriculture and recycling. Three winners per district (25 selected districts) will be chosen through online round for the finals, where top three winners will be selected and rewarded.