SIAM’s campaign on World Environment Day – reaching out to over One million consumers, pollution checks and vehicle maintenance of over one lakh vehicles across 7200 automobile dealerships
SIAM, through its SAFE initiative, observes World Environment Day across 7,200 automobile dealers.
Campaign extended for a week in select dealerships across the country for better reach and service
~ SIAM aims to reach out to over one million consumers through this initiative, on-ground and online
~ Free day-long PUC (pollution under control) check-ups organised for around one lakh vehicle owners
~ Free PUC certificates / vehicle fitness information shared with over one lakh commuters at various dealers across India
Chennai, 5th June 2018: Society for Automotive Fitness & Environment (SAFE), an initiative by India’s automotive industry body SIAM [Society of Indian Automobile Manufacturers], today marked the World Environment Day with activities across 7,200 automobile dealers all over the country.
These activities were spread across environment protection and rejuvenation, with a pledge to spread awareness about sustainable development and growth. The nationwide initiative is being extended for a week at select dealerships across the country for better reach and service and provide value addition to our environment.
Development in any sector has been achieved at the cost of natural resources. However, given the present scenario wherein the environment is at its most critical and delicate stage, prevention and conservation becomes imperative. India, as the global host for this year has decided the theme to be “Beat Plastic Pollution”. With this, the SIAM seeks to identify alternate strategies to tackle the rising plastic problem.
Understanding the pressing need for formulating and implementing methods for sustainable development, SIAM – SAFE Initiative has also taken into account the acute shortage of water that can potentially lead to a perpetual state of scarcity. Having identified that a normal car wash uses 120 litres of water per car members have introduced dry washing facility of vehicles in a bid to save water. All SIAM members are coming together to organising various drives during the World Environment day to protect the environment.
Under the all inclusive campaign, approximately one lakh vehicles underwent free vehicle fitness and pollution checks [PUCs]. Engaging with children, competitions on environment were held. Students in New Delhi attended a special training session on traffic rules and road safety organised by Delhi Police and Traffic Parks. As a part of this initiative, tips and suggestions were given to customers alongside sapling distribution and tree plantation drives. To complete the circle green processions, awareness rallies, were conducted across automobile dealership outlets.
Speaking on the occasion, Mr Vishnu Mathur, Director General – SIAM, said “As a responsible association that is passionate about sustainable development, we take this opportunity to align our vision of building the nation, responsibly, with our work. Indian Automobile Industry fully supports the initiatives taken by government in regard to protecting the environment. During the World Environment Day on 5 June 2018, SIAM with the support of SIAM-SAFE members are planning to take several steps to spread the awareness towards saving our environment. 7200 of our member’s dealers are participating in drive by checking the pollution level in vehicles and providing customers with free PUC certificates and sharing knowledge on the maintenance of their vehicles. With this campaign, SIAM-SAFE aims to educate vehicle owners and makes them the agents of change. This would ensure a cleaner, greener, and safer environment. The participation of the community in this initiative is pivotal, and with their support, we are sure to realise our goal.”
Several manufacturers such as Ashok Leyland Ltd, Bajaj Auto Ltd, Fiat India Automobiles Pvt Ltd, General Motors India Pvt Ltd, Hero MotoCorp Ltd, Honda Cars India Ltd, Honda Motorcycle & Scooter India Pvt Ltd, Hyundai Motor India Ltd, India Yamaha Motor Pvt Ltd, Mahindra & Mahindra Ltd, Maruti Suzuki India Ltd, Nissan Motor India Pvt Ltd, Renault India Pvt Ltd, Skoda Auto India Pvt Ltd, SML ISUZU Ltd, Tata Motors Ltd, Tata Motors Ltd, Toyota Kirloskar Motor Pvt Ltd, TVS Motor Company Ltd will participate for the common cause through their dealerships.
To promote Inspection and Certification (I&C) of vehicles and reduced emission from in-use vehicles as well as drive increased safety on roads, the Society of Indian Automobile Manufacturers (SIAM) has launched an independent body, Society for Automotive Fitness & Environment (SAFE). With memberships from Industry, Government, Testing Agencies and NGOs, SAFE will work to generate awareness among various stakeholders vis-à-vis Inspection & Certification of in-use vehicles to ensure vehicle safety and a cleaner menvironment.
SAFE has organized Inspection Clinics for in-use vehicles and training workshops for emission technicians in various parts of the country. These programmes are meant to create awareness among vehicle owners on the importance of regular maintenance, which is one of the most effective ways to control vehicular emission levels. Additionally, SAFE will organize seminars in coordination with State Governments and other stakeholders.
SAFE has already undertaken several initiatives on Road Safety education of students, drivers and the general public. Through Road Safety Awareness Programmes, SAFE educates the community on traffic rules and inculcates a proper, responsible attitude towards fellow road users. SAFE is a catalyst in the automobile industry’s endeavour to fulfil its commitment towards a cleaner and safer environment and will continue to support and enhance the industry’s role as a responsible corporate citizen.
The Society of Indian Automobile Manufacturers (SIAM) is a not-for-profit apex national body representing all major vehicle and vehicular engine manufacturers in India. SIAM works towards supporting sustainable development of the Indian Automobile Industry with the vision that India emerges as the destination of choice in the world for design and manufacture of automobiles. It also works towards facilitating enhancement of the competitiveness of the Indian Automobile Industry, reducing cost of vehicles, increasing productivity and achieving global standards of quality.