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14 August, 2018

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PVR Cinemas pilots the Delhi Edition of the Year Round Programme by MAMI (Mumbai Academy of Moving Image)

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Chennai 10, 2018:PVR Cinemas, with its storied history of becoming the leading exhibitor and an
eminent platform for all things cinematic launched the Year Round Programme by Mumbai Academy of
Moving Image (MAMI) in Delhi.

An epic city-wide celebration of global filmmaking culture and star-studded special screening at PVR
ECX, Chanakya marked the official curtain call of the programme’s Delhi Edition. The two-day launch
event premiered two of the most sought-after films of the year – Wes Andersons Isle of Dogs and Ari
Asters Hereditary on the 9th & 10th of June 2018 ahead of their India release.

The launch party was officially opened by Ajay Bijli, Managing Director, PVR Ltd and Sanjeev Bijli, Joint
Managing Director, PVR Ltd; along with Board Members of MAMI – Zoya Akhtar, Anurag Kashyap,
Vishal Bharadwaj and the leadership team of MAMI – Anupama Chopra and Smriti Kiran bringing the
best and latest films from all over the world to a city that has always spearheaded support in cultivating
art and culture.

Ajay Bijli, Managing Director, PVR Ltd said “Year Round Programme by MAMI represents one of the first
opportunities for audiences in Delhi to see the very best from across the globe. This was a natural
progression for us to support. PVR has always encouraged and facilitated people to build a relationship
with a broad range of films, ensuring that film culture can be accessed and enjoyed by everyone across.
With this launch, PVR aspires to bring together distinguished industry specialists and discerning movie
lovers through accessible screenings, panels, workshops and showcasing cinema that embraces diversity,
innovation and unique perspectives. Aimed at featuring critically acclaimed filmmakers, industry
professionals, and award-winning talent around the world, this programme is rich with opportunity – to
stay informed, be challenged, feel the pleasure of escape and see the world differently.”

Anupama Chopra said, “I am thrilled that in the 20 th year of MAMI, we are stepping out of Mumbai. We
hope we can help foster a great cinema culture in Delhi. Thank you PVR for all your support.”

Sanjeev Kumar Bijli, Joint Managing Director, PVR Ltd said "We are delighted to partner with MAMI and
launch a screening event in the national capital, Delhi. Led by Kiran Rao, Anupama Chopra and Smriti
Kiran, MAMI has established itself as a premier film festival and is recognized globally as a platform to
showcase some of the best cinema in the world. From the red carpet premiers, to the carefully selected
and curated films, it’s an event that everyone looks forward to. At PVR, we are proud of our ongoing
association, and it gives us immense pleasure to be able to bring this to our ardent fans of great cinema
in Delhi.

Smriti Kiran, Creative Director, MAMI said “We are so thrilled to get the MAMI Year Round Programme
to the film lovers in Delhi! Our commitment is to showcase the best of the cinema for movie lovers and
create a strong film culture in the city. To alter sensibility, you have to engage regularly and facilitate
viewers tocelebrate and dissect, discuss and debate, engage and argue, agree and disagree about what
they love most: Cinema.We are grateful to PVR Cinemas for being the MAMI champions and partnering
with us yet again in our endeavour to nurture audiences and build a cinema viewing culture for the
cinephiles in the country. We have big plans for Dilli!

The MAMI Year Round Programme launched in 2016 in Mumbai, is a one of a kind film
programme started with the belief that it is not enough to have a week-long film festival. The Academy
now hosts weekly screenings, workshops and conversation sessions for film lovers in the country. This
has given us a year-long imprint and presence as opposed to presence only for a week in the year.
Through this unique curation, passionate movie nuts can sign up and get free access to the best and
latest Indian and International films throughout the year.

What makes the Delhi Edition even more special is that it will happen at the newly launched PVR ECX,
Chanakyapuri. The property holds great nostalgic value for Delhiites as it is the brand new avatar of the
iconic Chanakya cinema showcasing a wide spectrum of great content that is the cornerstone of MAMI.

Till date, The MAMI Year Round Programme in Mumbai has screened over 40 films which include Lady
Bird, The Square, Zama, The Shape of Water, Three Billboards Outside Ebbing Missourie and Village
Rockstars. There are about 7000+ members enrolled for this programme.

ABOUT MAMI

The Mumbai Academy of Moving Image (MAMI) has consistently shaped the cinematic landscape of India. Over the course of twenty years, through its various initiatives, such as the Mumbai Film Festival, It showcases the best of world cinema to Indian audiences and steers them towards landmark Indian films. The MAMI Year Round Programme is a unique programme conducted under the aegis of MAMI that brings the latest films, workshops and conversation sessions to film lovers throughout the year. To sign up for the programme log onto www.mumbaifilmfestival.com/mamiyearroundprogramme

ABOUT PVR LIMITED

PVR is the largest and the most premium film exhibition company in India. Since its inception in 1997, the brand has redefined the way entertainment is consumed in the country. PVR currently operates a cinema circuit comprising of 625 screens at 134 properties in 51 cities (19 states & UTs), serving 76 million patrons annually. While the total screen tally of the company stands at 625; PVR offers an array of formats with premium screen category, which stands at 36 screens of Gold Class, 07 of IMAX, 08 of 4DX, 04 of PXL and 04 of Playhouse across the country.

For further information, please visit: http://www.pvrcinemas.com/corporate/about-us.aspx
Share your feedback at: feedback@pvrcinemas.com

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