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Pinkathon Day, powered by TATA Salt Lite to be celebrated on 21st October 2018 across India

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To promote fitness and health for all women across 63 cities

Chennai, 17th October, 2018: First-of-its-kind, Pinkathon Day powered by Tata Salt to be held on 21st October, 2018 to promote fitness and health for all women. On 21st October, more than 11, 000 women from 6 countries and 63 cities will participate in a 5 Kms Run at 6:30 am to showcase their solidarity to the cause.

This idea of having Pinkathon Day is the brainchild of super model and founder of Pinkathon, Milind Soman who said, “The message of Pinkathon is clear. Women, we need you. Your families need you, and not just your children, but your society, your country needs you. In the words of Bishop Tutu and countless wise men before and since, “If we are going to see real development in the world then our best investment is WOMEN!

Milind Soman further added that, “The concept of Pinkathon, India’s biggest run for only women was born on 21st October 2012 and hence the date is significant. We have been receiving requests to organise Pinkathon from towns and cities across the country and even abroad. As we complete 6 years, I thought of having Pinkathon Day on 21st October 2018 and to make it a momentous occasion by empowering women from across the country to organise their own Pinkathon. The need of this hour and this time, is for women to come together as a community to drive positivity in progress and good health for all, starting with themselves. In a country like ours, with a culture that has no tradition of sports for all, or exercise or of healthy lifestyle practises, change is needed and women are the key to that change.”

Expressing his views on the importance of a healthy and active lifestyle, Mr. Sagar Boke, Head, Marketing, Consumer Product Business, Tata Chemicals Ltd., stated, “By virtue of partnering with Pinkathon, Tata Salt Lite aims to motivate women to take out time for themselves, take up a healthier lifestyle and Go Dynamic. The Pinkathon initiative has been involved in uniting women enthusiastic about health, wellness, and embracing active living as a way of life. Through this occasion we plan to add meaning to our brand and associate with consumers on an emotional level.

Pinkathon started out as a running event but is now a grass-root movement, with people across the country taking up the cause and spreading the message. Using community running as a tool, Pinkathon and its ambassadors have empowered and enabled thousands of women across India to bring positive change into their lives. By understanding that by prioritizing a little bit of time for themselves every day they can bring about change in physical, mental and emotional wellbeing. They can bring change in understanding the value they bring to their families and society, and respecting that value.

We want ‘Har ghar mein Pinkathon’ The time is NOW, the cause is YOU, and together, we will do more!

(Pinkathon Day powered by Tata Salt Lite this year will be celebrated on Friday 19th October 2018 in the Middle East and Maldives, considering the weekly holiday.)

About Pinkathon – Empowering Indian Women:

India’s biggest women’s run to encourage and promote fitness & health among women and create awareness for Breast Cancer and other issues relating to women’s health. An initiative by the United Sisters Foundation and promoted by Maximus MICE& Media Solutions Pvt. Ltd., Pinkathon will successfully complete six years in December 2018. The focus of India’s biggest women’s only running event, is to encourage an active lifestyle and overall fitness amongst women, while creating a much needed awareness about breast cancer and encourage thousands of new or first-timer women to take up running.

About Tata Salt Lite:

Refined, iodised and potassium enriched, Tata Salt Lite is a low-sodium salt specially formulated to provide 15% lower sodium than regular salt. It is designed to provide consumers a convenient means to take preventive measures towards keeping the blood pressure and weight of family members in check.

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