Philips India today announced Virat Kohli, Indian cricket skipper and youth idol, as the new brand
ambassador for male grooming. Virat is one of the most influential style icons among the youth. Philips
Male Grooming over the years has sparked a style revolution among the Indian youth. Philips values
Virat Kohli as a key influencer to drive the brand among millennials.
Philips India have reinvented grooming to enable confidence among today’s youth by introducing smart,
intuitive solutions to help them look and feel their best.
Yet again Philips has brought a modern innovation to its consumers – the latest advanced range of
Philips Trimmers BT 3000 Series.
At the launch, Ms. Dipti Jagdev Shah, Senior Marketing Director & Business Head, Philips Personal
Care, shares “Philips BT30000 Trimmers are a promise of high quality trimming experience. With up to
20 style settings, superior lift, and cut technology we will enable men across ages to rock their
individuality and style. To associate with Virat Kohli is a natural choice – his beard is the most loved
aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man
flawlessly. He embodies the inner confidence to standup for what feels right to him. ‘Do what feels
right’ is Philips’ powerful call to action to encourage Indian Men to follow their instinct and do what
Commenting on the occasion, Mr. ADA Ratnam, President, Personal Health, Philips India Limited, said,
“It gives me immense pleasure and pride to welcome Virat Kohli to the Philips family. Virat exemplifies
the confidence that comes from within; beyond the traditional role of a man. We are confident that with
this association, we will reach out to the Indian youth with the important message of ‘Do what feels
right’, and enable men to express their individuality and take care of their looks. Our association with
Virat underlines the deep commitment Philips has to India and we will continue to bring world class
innovations to Indian consumers.”
Speaking on the partnership, Virat Kohli said, “I am very excited and proud to be associated with an
iconic brand like Philips, which is also the number one brand for electric male grooming. Philips personal
care products are synonymous with innovation and excellence in performance, something that I strive
towards. I love my beard to be always perfectly styled. I use Philips Trimmer and it’s a great product to
groom my beard into any style that feels right to me. Philips Trimmers – Perfect Trim Day after Day.
In the build-up to the launch of the latest range of Philips Trimmers BT 3000, Philips launched a social
media campaign that went viral; where Virat Kohli spoke about his love for his beard, setting off a
debate whether Virat should insure his much-admired beard! Watch this space for more!
About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a leading health technology company focused on improving peoples health and enabling better outcomes across the health continuum from healthy living and prevention, to diagnosis, treatment and home care. Philips leverages advanced technology and deep clinical and consumer insights to deliver integrated solutions. Headquartered in the Netherlands, the company is a leader in diagnostic imaging, image-guided therapy, patient monitoring and health informatics, as well as in consumer health and home care. Philips health technology portfolio generated 2016 sales of EUR 17.4 billion and employs approximately 71,000 employees with sales and services in more than 100 countries. News about Philips can be found atwww.philips.com/newscenter