Guarantees more mileage or truck back offer Adds Kashmir to Kanyakumari Service corridor to further strengthen After Sales network
Chennai, November 2, 2018: Mahindra Truck and Bus (MTB), a part of the USD 20.7 billion Mahindra Group, today introduced the launch of the BLAZO X, HCV range of trucks, an upgrade of its popular BLAZO trucks. The BLAZO X addresses the rising fuel cost woes of transporters by delivering higher mileage than the BLAZO and ensuring a unique and unmatched mileage guarantee of ‘get more mileage or return the truck’.
The new BLAZO X features many improvements – improved efficiencies in the vehicle’s air management system, rolling characteristics, and the vehicle’s rotating parts among others. In fact, fuel is a major component of a transporters’ operating cost and the launch of BLAZO X comes at a time when fuel prices are continuing their upward spiral. The new BLAZO X series will be available in all platforms, viz., haulage, tractor-trailer and tipper and is equipped with the BLAZO’s hugely successful FUELSMART technology.
The company has also announced the setting up of its express North-South Service Corridor on the 3,800 kms long stretch, from Kashmir to Kanyakumari. This comprises 41 service touchpoints, one every 100 kms, with a guaranteed service reach of 4 hours or Rs. 500 compensation for every hour of delay. This is the second such corridor after the Mumbai-Delhi service corridor which caters to nearly 30% of truck movement.
Speaking on the occasion, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd. said, “The BLAZO pushed the boundaries for Mahindra since its launch on several fronts, be it volumes and market share or the industry first guarantees which laid the foundation for a turnaround of the business. Today as we launch the new BLAZO X series of HCV trucks, we have further enhanced our customer value proposition of ‘Har Cheez Guarantee Ke Saath’ and will create higher benchmarks in performance and earnings.”
Mr. Wadhera further added, “In fact given the spiraling fuel prices, there wasn’t a better time to introduce the BLAZO X, with the benefit of extra mileage. I firmly believe that the BLAZO X will reaffirm our customers’ faith in Mahindra’s ability to create class leading products and set higher standards for the Indian CV industry.”
Vinod Sahay, Chief Executive Officer, Mahindra Truck and Bus Division, Mahindra & Mahindra Ltd. said, “The launch of the BLAZO X will further strengthen our position in the market. With 21,000 BLAZO trucks already on Indian roads, our BLAZO range of HCVs are well entrenched in important segments such as car carriers, tankers, cement bulkers and the coal industry, with their proposition of best value for money brand, mileage superiority and low cost of ownership. Today, MTB is well on its way to becoming a formidable force in the Indian CV market, being the number 3 player in certain segments and markets. Going forward we intend to be the number 3 player in the overall HCV segment.”
There is an increase in the share of modern trucks, such as BLAZO, with higher power to weight ratio, better aggregates and modern comfortable cabins. Hence, going forward more and more modern trucks will be seen on the roads since these are better suited to carry additional loads given the new axle loading norms. They can also make faster trips in the borderless era of GST and deliver higher fuel efficiency and lower maintenance costs.
Today MTB is already the number 3 player in certain segments and certain markets such as Gujarat, Rajasthan, West Bengal, Punjab, Bihar and Jammu & Kashmir in the HCV category.
Success of the BLAZO Range of Trucks
Launched in February 2016, currently there are 21,000 BLAZO trucks on Indian roads, with nearly 44% of sales being repeat purchases and cumulatively more than 125 crore kms having been covered.
The success of the BLAZO can be attributed to its mileage superiority and low cost of ownership which has been attained through increased oil change intervals, reduced oil cost and a class leading 6 years/ 6 Lakhs kms transferable warranty.
With BLAZO, MTB pioneered the concept of Guaranteed Customer experience through mileage, service & spares. Mahindra BLAZO is the only truck in India that gives six guarantees including guaranteed better fuel efficiency than the existing trucks of their customers or else the customers can actually return their truck.
MTB has also guaranteed uptime on its breakdown service by getting the truck back on road in 48 hours, else the company will pay the customer Rs. 1,000/- per day. Additionally, guaranteed turnaround of vehicle in 36 hours at the dealer workshop or the company will pay 3,000/- per day.
It is also notable that within just 2.5 years of the BLAZO HCV series launch, MTB has witnessed substantial increase in volume and doubled its market share growth. MTB’s HCV volumes grew by 79% as of H1-FY2019 compared to a 56% industry growth, garnering a market share of 4.9%.