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Mahindra ‘Supro’ Celebrates 3 years On Indian Roads, Offers Celebration Package

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September 25, 2018, Chennai: Mahindra & Mahindra Ltd., a part of the US $ 20.7 billion Mahindra Group, today announced that its Small Commercial Vehicle (SCV) Cargo and Van platform, Supro, completed 3 years on Indian roads and has over 70,000 customers since launch. To celebrate the Supro’s 3 rd anniversary, the company has offered a segment first, unprecedented 3 year/80,000 kms warranty and 3 year /80,000 kms free maintenance offer on Supro Maxitruck & Supro Minitruck.

With this free maintenance offer and its segment first warranty, Mahindra has further assured its customers of a hassle-free, low maintenance ownership experience. The Supro platform will go a long way in helping its customers prosper in life, in line with Mahindra’s Rise philosophy.

Speaking on the Supro’s 3 rd anniversary, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “The Supro brand is synonymous with superior power, style, safety, comfort and higher earnings for its customers. It delivers class-leading fuel efficiency and best in class operating economics. On the occasion of Supro’s 3 rd year anniversary, we are further enhancing its value proposition with a 3-year warranty and 3-year free maintenance offer on the Supro Maxitruck & Minitruck. We are confident that this will firmly establish us in the SCV cargo segment.”

Mahindra has forged a deep relationship with its customers founded on trust. This has been earned on the strength of the quality of its products, their robustness, earnings potential, low maintenance costs and above all the reliability of brand Mahindra. The aim is to influence the customer’s life positively and all these attributes enable the customer to progress in life, while building a long-term relationship with brand Mahindra. To add to this, the widespread network of Mahindra dealers and over 3,000 Mahindra Mitra Technicians facilitate easy repair and service, which ensures complete peace of mind for customers.

About Supro Platform

The Supro platform consists of 16 variants with Diesel, CNG & Electric powertrain options covering a wide range of customer segments and applications for both cargo and passenger movement. The Supro range is available with powerful & efficient DI Diesel engines (19.2 kW (26 BHP) & 34 kW (45 BHP)), electric motor (25 kW (34 BHP)) and CNG (18.8 kW (25 BHP)) options.

For Cargo movement, the Supro offers a range of products known for delivering class-leading profit to its customers. Hence, they are known as “Profittrucks”. Supro’s range of “Profittrucks” deliver superior mileage, better payload capacity and low maintenance costs. Supro cargo variants are available in 7.5 ft deck length (Minitruck), 8.2 ft deck length (Maxitruck), Cabin-Body-Chassis (CBC) & Cargo Van. With the recent introduction of the Supro HD Series with strong leaf spring suspension, we have registered a 110% growth in volume from Supro cargo variants.

For Passenger movement, Supro offers India’s widest range of vans for a variety of customer applications. The Supro Van Range is available in 5, 7 and 8 seater options in semi-hardtop and hardtop versions. The Supro van range delivers superior space, comfort and safety, along with class-leading mileage for its customers. Supro’s versatile range of vans cater to family usage, contract carriage, stage carriage and school & staff transportation.

About Mahindra

The Mahindra Group is a US $ 20.7 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It has a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume.  It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defense, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.


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