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Mahindra Samriddhi India Agri Awards 2018 recognizes purposeful contributions in the field of agriculture

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Company reinforces its commitment to Farming 3.0, India’s new age of agriculture

 Recognizes farmers and agri institutions at the 8 th Mahindra Samriddhi India Agri Awards 2018 for their
contribution to farm productivity and farmer prosperity
 Introduces new category to reward innovations by farmers in the field of mechanization.
 Drives farm prosperity by pursuing the cause of doubling farmer income and contributing to the era of
Farming 3.0
 Pioneers key technological innovations including MyAgriGuru and TRRINGO, as part of its commitment
to Farming 3.0

Chennai, March 12, 2018: Mahindra’s  Farm Equipment Sector, India’s leading tractor manufacturer, recently announced the winners of the Mahindra Samriddhi India Agri Awards (MSIAA) 2018. Instituted in 2011, the Mahindra Samriddhi India Agri Awards are bestowed upon farmers and institutions to recognize their noteworthy and purposeful contribution in the field of agriculture, the backbone of the Indian economy.

Mahindra also utilized the Samriddhi Awards platform to reinforce its commitment to Farming 3.0, the new age in Indian agriculture which will be defined by innovation and technology. Unveiled last year, at the seventh edition of the Samriddhi awards, Farming 3.0 aims to make agriculture sustainable through initiatives that will balance productivity and economics with social and environmental considerations.

The Honourable Union Minister of Agriculture, Shri Radha Mohan Singh, was the Chief Guest at the awards ceremony. Honourable Minister of State for Agriculture, Sh Parshottam Rupala,
Honourable Minister of State for Agriculture Sh. Gajendra Singh Shekhawat and Honourable Minister of State for Agriculture, Sh. Krishna Raj were the Guests of Honour at the awards ceremony.

The Mahindra Samriddhi Krishi Shiromani Samman (Lifetime Achievement Award) 2017 was conferred upon Dr. Deepak Pental for his immense contribution to Indian agriculture. The award was conferred upon him for his contribution towards research and development in crop cultivation, particularly mustard and cotton.

Speaking on the occasion, Anand Mahindra, Executive Chairman, Mahindra Group said, “The Mahindra Samriddhi India Agri awards is our humble endeavour to recognize our true heroes; it gives me great pleasure to celebrate the tireless efforts of India’s biggest change agents – our farmers and agri institutions. With their immense contribution, we are truly ushering in a new wave in Indian agriculture and we will continue to partner the Government in various initiatives to secure farmer income and drive farm tech prosperity.”

According to Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd, “Over the years Mahindra Samriddhi India Agri Awards has been recognizing the indomitable spirit of the Indian farmer and institutions for the various contributions in the agriculture sector and today I would like to congratulate all the winners.”

Dr. Goenka further added, “As India’s leading tractor manufacturer for over 32 years, Mahindra is committed to Farming 3.0, the new age of farming that encompasses a range of new and advanced techniques to elevate the entire agri-ecosystem. As we usher in this new era in farming, I am confident that there will be a monumental shift in the way farming is done in India and perhaps the world over. At Mahindra, we will continue to motivate the farming fraternity with initiatives such as the Mahindra Samriddhi India Agri Awards”.

The Mahindra Samriddhi India Agri Awards initiative is an extension of Mahindra’s Samriddhi initiative which aims to enhance agricultural productivity through innovative farming technologies, thereby leading to an increase in rural prosperity. Several Mahindra dealerships have been transformed into Samriddhi Centres offering the farmer easy access to technological know-how, hybrid seeds, soil and irrigation water testing facilities, demo farms, finance and insurance, internet updates, apart from sales and service of tractors and advanced implements.

Mahindra Samriddhi India Agri Awards 2018 Details:
MSIAA 2018 received 62,797 nominations from the farmer / non farmer category across the country
which is a 5% per cent growth over the previous year. Till date, more than 3.2 lakh farmers have
participated in the awards.

Cash Prizes:

 National Level Cash Prizes (for individuals and institutes): Rs. 2,11,000/-
 Regional Level Cash Prizes (for individuals): Rs. 51,000
 Runner up Cash Prize (for institutes): Rs. 1,11,000
 Krishi Shiromani Samman: Rs.5,00,000

About Mahindra

The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new
businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor
company, by volume.  It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel,
amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

Learn more about Mahindra on / Twitter and Facebook: @MahindraRise

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