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Mahindra Launches MyAgriGuru 2.0

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Chennai, March 8, 2018: Mahindra Agri Solutions Limited (MASL), a wholly-owned subsidiary of Mahindra & Mahindra Ltd., today announced the launch of MyAgriGuru2.0, a technologically advanced, all new version of its popular App based digital advisory platform for farmers.

The new version deploys technological interventions to create a personalized user experience that is bolstered through advanced solutions that utilise a ChatBot. MyAgriGuru2.0 is an upgrade over the original version with respect to the following:

 Personalisation – The App will now be customized for each user depending on the geographical location and the kind of crops one cultivates. The interface will be designed as per the user profile, giving farmers all the relevant information they need upfront, thus building a convenient and intuitive platform for engagement.

 ChatBot– A ChatBot is a sophisticated technological intervention that leverages Voice Recognition and Machine Learning to provide instant solutions to farmer queries. It significantly reduces the overall query redressal time, making the App highly efficient. This service can be accessed under the ‘AskMe’ icon on the home screen of the App. The farmer can interact with the Bot by either typing or speaking a question. Currently, the Bot is trained to address queries related to sugarcane cultivation.

Speaking on the launch of MyAgriGuru 2.0, Ashok Sharma, Managing Director & CEO- Mahindra Agri Solutions Ltd. said, “MyAgriGuru2.0is all about giving personalized advisory services to farmers to ensure productivity improvement. In the last one year since launch, MyAgriGuru has resulted in a user base of over 4,00,000 farmers and its most popular section, Agri-Buzz has recorded over 55,000 interactions, making this one of the fastest growing agri advisory Apps in the country. To further help the farmers engage with this App, we have developed India’s first voice-based agri advisory ChatBot to provide an instant solution for increased farmer queries, by leveraging Voice Recognition and Machine Learning technologies. The App also gives real time mandi prices to the farmers, enabling them to realize better returns for their produce.”

Mr. Sharma further added, “MyAgriGuru2.0 is a manifestation of our commitment to deploy the most advanced technological solutions in the agriculture sector. We believe that tools such as these will help facilitate the new era of Farming 3.0 usher in unprecedented productivity and enhance farmer incomes significantly, in line with our vision of Delivering FarmTech Prosperity.”

Launched in February 2017, MyAgriGuru is India’s first comprehensive digital advisory platform that offers a two way communication between farmers and agri experts. Unlike most other Apps, MyAgriGuru ensures that farmer queries and concerns are aptly addressed by experts on a real time basis.

The other differentiating aspect of MyAgriGuru is its Demand driven content generation. The App analyses the numerous discussions that are regularly held amongst the user community and accordingly, identifies topics of interest and concern to farmers. This insightful analysis is deployed to generate knowledge based articles and thus, ensures that the most pervasive issues and challenges are addressed upfront.

The MyAgriGuru2.0 app can be downloaded from the Google Play Store on android phones. Currently available in English and Hindi, the App will shortly be offered in Marathi as well.

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About Mahindra Agri Solutions Limited

With a vision to Deliver FarmTech Prosperity, Mahindra Agri Solutions Ltd. closely interacts with farmers to improve their produce, quality and productivity by providing the latest advances in farm technologies and agricultural know how. It also helps farmers by linking them to the market to provide better returns for their quality produce, thereby improving their lives. With its wide portfolio of inputs viz. Seeds, Crop Care, Micro Irrigation Services backed by high quality advisory through Samriddhi outlets, Mahindra Agri Business has successfully helped Indian farmers increase their productivity over the years. At the same time, it has a strong outputs business consisting of Fruits and Vegetables, Pulses, Edible Oils and Dairy where again
close links with the farmers allow it to provide products that stand for quality and purity.

Having grown 12 fold in the last 6 years, Mahindra Agribusiness has become one of India’s largest grape
exporters, launched its premium fresh fruit and dairy brand Saboro and has also established a ‘Farm to Fork’ presence across the Agri value chain. It has also ventured into the branded pulses and oils segment with NuPro with the promise of highest quality backed by the Mahindra Quality Standards. It also hosts the pioneering Mahindra Samriddhi India AgriAwards which recently celebrated its eighth edition and has attracted over 3,00,000 agricultural innovations and success stories till date.

About Mahindra

The Mahindra Group is a USD 19 billion federation of companies that enables people to rise through innovative mobility solutions, driving rural prosperity, enhancing urban living, nurturing new businesses and fostering communities. It enjoys a leadership position in utility vehicles, information technology, financial services and vacation ownership in India and is the world’s largest tractor company, by volume.  It also enjoys a strong presence in agribusiness, aerospace, commercial vehicles, components, defence, logistics, real estate, renewable energy, speedboats and steel, amongst other businesses. Headquartered in India, Mahindra employs over 2,40,000 people across 100 countries.

Learn more about Mahindra on / Twitter and Facebook: @MahindraRise

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