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KOSH launches Roti Donation Drive on World Food Day

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Chennai, 15 th October 2018: KOSH Oats by Future Consumer Limited (FCL), announces ‘Roti Donation Drive’ a special initiative which starts on World Food Day. Scheduled from 16 th October onwards, KOSH Oats will conduct the drive with Salaam Balaak Trust, an NGOdedicated to provide shelter, food and education for children. Through the Roti Donation Drive, KOSH invites its consumers to be a Roti Donor and donate ‘Re.1’ by visiting any Big Bazaar store in the country. Re.1 is equivalent to 1 Roti and consumers can voluntarily donateas many rotis as they want at the Big Bazaar cashier.

KOSH will collect all the proceedings received from 260 plus Big Bazaar stores and will donate the entire amount to the NGO. Additionally, KOSH will match the contribution by also donating KOSH Oats + Wheat Atta worth the same amount that has been collected to the NGO. Reaching out to many consumers, KOSH invites all its consumers to retweet#DonateAKoshRotiand share the message on their social media platforms. Against each retweet or share KOSH will donate atta equivalent to 1 Roti toSalaam Baalak Trust.

Sharing his views on the drive Sadashiv Nayak, CEO – Food Business – Future Group says, “It is heart breaking to see millions of children starve with no food. With the help of Salaam Baalak, we will try and feed as many kids as possible. This drive is a small gesture from us and I would liketo urge our consumers to help us help those in need.”

Not only this, select Big Bazaar stores in the country will place live roti making counters which will be open to the public. Consumers can participate in the drive by making fresh rotis, which will be given to the NGO. Salaam Baalak Trust will distribute all the food gathered from the drive to the children.

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