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IMARA and Ms Taken from the house of USPL now available on Amazon Fashion

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USPL, India’s foremost celebrity led Fashion Company, today announced the availability of their highly popular womenswear brands IMARA and Ms. Taken on Amazon Fashion. IMARA is an ethnic wear fashion line and was conceptualized as a contemporary interpretation of the conventional with a refreshing take on ethnic designs. Ms. Taken on the other hand is an affordable western wear line attuned to Indian sensibilities.

Women shoppers who turn to Amazon Fashion for their fashion needs can now shop from over 500 styles starting at a price range of INR 799 for IMARA and INR 699 for Ms. Taken. The IMARA selection will comprise of ethnic wear such as kurtis, culottes, palazzos among others whereas Ms. Taken will offer a range of urban chic western selection such as sports, casual and semi-formal garments that will include tops, tunics, dresses, trousers, jackets and denim. USPL recently announced popular Bollywood actress Jacqueline Fernandez as the face of IMARA. Ms. Taken was launched by actress Kriti Sanon who is also the ambassador for the brand.

Commenting on the announcement, Vikramaditya Reddy, COO, USPL said, “The range of the collection made available on Amazon Fashion is of varied styles and categories. We have taken this step to make the brands easily accessible to all our loyal and potential customers who can now look forward to a personalized, convenient and delightful shopping experience.”

Commenting on the launch, Arun Sirdeshmukh, Head of Amazon Fashion said, “We are thrilled to launch a range of ethnic and western wear selection from IMARA and Ms. Taken on Amazon Fashion. On Amazon Fashion, we offer the latest styles and trends to customers who can discover and buy their favourite. This launch will provide our customers across the country with a wider range of products and designs. Both brands will be able to reach out to millions of shoppers across the country.”

About Universal Sportsbiz Pvt. Ltd. (USPL)

USPL is the only homegrown Indian company with significant presence in the multi-billion dollar celebrity fashion lines business. Founded in April 2012, USPL’s portfolio of leading brands includes Wrogn, a premier fashion brand inspired by Virat Kohli, IMARA, a contemporary women’s ethnic fashion brand with Jacqueline Fernandez and Ms. Taken, Kriti Sanon’s westernwear line.


The marketplace is operated by Amazon Seller Services Private Ltd, an affiliate of, Inc. (NASDAQ: AMZN). seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by giving them more of what they want – vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and provide sellers with a world-class e-commerce platform.

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