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Honda welcomes 2 lakh plus members to ‘Honda Joy Club’ family

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 Honda Joy Club is the biggest & 100% digital loyalty program in the Indian 2W history
 Membership fee of Rs.299 (exclusive of GST)
 Offers instant benefits more than 7 times the enrolment fee

New Delhi, December 5, 2018: Delighting the ever-growing customer base, Honda Motorcycle & Scooter India Pvt. Ltd. today announced it crossed 2 lakh plus registrations for its unique customer loyalty program ‘Honda Joy Club’ since its launch in October 2018.

‘Honda Joy Club’ is a first-of-its-kind loyalty program with unprecedented concept having unmatched benefits for both existing and new Honda 2 wheeler customers. It’s the biggest and 1st digital loyalty program in the history of Indian 2wheeler industry! With the aim of elevating customer delight, now Honda Joy Club has crossed 2 lakh plus registrations in less than two months!

Speaking on the occasion, Mr. Yadvinder Singh Guleria – Senior Vice President, Sales and Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “Launched this October, Honda Joy Club has already crossed 2 lakh plus registrations. Honda Joy Club goes beyond conventional customer loyalty programs – it is 100% digital, offers the privilege of vast choices and it allows redemption of Honda currency at different touchpoints through multiple alliances. We thank our new & existing customers who chose to be a part of this long-term relationship.”

India is leading Honda’s global two-wheeler business and contributes 32% to Honda’s sales worldwide. In its 18 years’ journey till now, Honda 2Wheelers India has delighted over 39 million Indian families.

Honda Joy Club: The biggest & 1 st digital loyalty program in the history of 2W industry
 Unprecedented concept  More Joy to Honda customers with alliances across multiple brands covering different sectors (Hospitality, Travel, Healthcare, Apparel, F&B, Entertainment, Personal care, Insurance, Utility, cashback through E-wallet and many more)
 Unparalleled Scale From complimentary Kisan Samadhan services to offers on international holidays, there’s something for everyone!
 Unmatched Benefits Instant Gratification for customers, more than 7 times the enrolment fee!
 Joy Club membership Open for both new as well as existing 39 million customers
 Fly high with Honda Get Joy Club membership at just Rs. 299 (exclusive of GST) for three years

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