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Good news for millennial travellers: OYO forms strategic partnership with Motherland

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Chennai, June 11, 2018: OYO has formed a strategic partnership with Motherland Joint Ventures, the
group that has helped build India’s best-loved global brands, including Incredible India, Royal Enfield,
Make in India and IndiGo. This partnership will enable OYO and Motherland to co-develop a series of
exciting new hotel formats and enhance various aspects of customer experience – including key touch
points such as Interiors and ergonomics – all of which will offer guests an unprecedented combination of
style, efficiency and affordability.

This category transformation process began in 2017 with the launch of OYO Townhouse, the ‘friendly
neighbourhood hotel’ that is receiving rave reviews as it rapidly expands across the country. This
alliance will facilitate and strengthen OYO’s mission of creating beautiful living spaces via its innovative
approach to brand strategy, product definition and customer experience design. As part of this strategic
partnership, OYO and Motherland will be launching a massive new retail collaboration that will feature a
mix of original products specially designed for new age brands such as OYO Townhouse. These products
will help you work well, look good and feel good. Initially available exclusively at OYO Townhouses,
Motherland products will soon be available at other OYO spaces, including online channels.

Commenting on the partnership, Ritesh Agarwal, Founder & CEO – OYO said: “In our pursuit of creating
beautiful living spaces, the partnership with Motherland will enable us to co-develop new, exciting hotel
formats and enhance guest experiences – including Interiors and ergonomics – offering guests an
unprecedented mix of style, efficiency and affordability. We are confident the Motherland alliance will
augment OYO’s overall value propositions through their skills in brand strategy, marketing and
designing. We are thrilled to have them on-board in supporting OYO across product categories and
helping us in ensuring customer delight.”

Mohit Dhar Jayal, Motherland, said, “Motherland’s mission is to create globally-competitive brands of
Indian origin by collaborating with like-minded organisations and individuals. With OYO, we have an
unprecedented opportunity to deliver Quality at a massive Scale, both in India and abroad. Our combined
forces created OYO Townhouse, demonstrating that an affordable, world-class customer experience is
not only feasible – it’s highly scaleable. This partnership has many more innovations queued up for
launch, and we look forward to introducing them to the world.’

About OYO:

OYO is India’s largest hospitality company operating in more than 150 cities across India, Malaysia and Nepal. With over 5,000 exclusive hotels in its chain, OYO works in close proximity with its hotel partners while exercising full control over the hotels for ensuring a quality experience for travellers. Its network includes major metros, regional business hubs, top leisure destinations as well as pilgrimage towns.

OYO has received many accolades for its pioneering efforts in the hospitality sector including IAMAI’s India Digital Awards (2018), Government of India’s National Entrepreneurship Award for the Hospitality Category (2017), Hotelier India Awards (2017) and Real Innovation Award (2017) by London Business School. LinkedIn has ranked OYO as one of the top employee attractors in India three years in a row (2016, 2017, 2018). OYO is backed by leading investors, including the SoftBank Group, Greenoak Capital, Sequoia India, Lightspeed India, Hero Enterprise and China Lodging Group.

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About Motherland:

Motherland is in the transformation business: whether it’s cities, spaces, products or services, Motherland works with like-minded partners to optimise the user experience for customer and corporation alike. These transformations range from surface-level makeovers to in-depth R&D and manufacturing. The JDH Urban Regeneration Project is an example of Motherland’s business philosophy. Co-founded by Motherland, this project is restoring the Walled City of Jodhpur to its former glory through a model that combines culture, commerce, technology and sustainability. This initiative is based on strong partnerships with the local community, as well as new ideas, infrastructure and influences from all over the world. In just three years, the Blue City has become a blueprint for how India’s past can become India’s future.

Motherland’s mission is to create globally competitive brands of Indian origin by collaborating with like-minded organisations and individuals in the pursuit of profit and progress. Between them, Motherland’s founders represent a unique mix of business acumen and branding expertise: V. Sunil and Mohit Dhar Jayal are the team that helped build India’s most successful global brands, including Royal Enfield, Incredible !ndia and Make in India; Rahul Bhatia holds leadership positions in several companies in the travel and hospitality industry such as InterGlobe Enterprises, and is also a Promoter of InterGlobe Aviation Limited (IndiGo).

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