ENGINE PROTECTION THAT ADAPTS TO EVERY DRIVE
Made using Flexi Molecule Technology suited to adapt to severe driving conditions and provide complete protection to engines
Produced from 100 percent synthetic base stock to achieve higher performance levels
Enhanced fuel economy, reduced emissions with less frequent top ups and cost savings
Suitable for gasoline, diesel, gas engines
Mumbai, April 16, 2018: Shell Lubricants, the global leader in finished lubricants, today announced the launch of the fully synthetic ‘Shell Helix HX8’. In India it is suitable for all cars including SUV’s, hatchbacks, sedans, MUVs. With multiple benefits for drivers – ‘Shell Helix HX8’ forms protective barriers around critical and high-risk engine parts, providing 40% better wear and 78% better corrosion protection as well as 58% better oxidation stability and high-temperature deposit control versus industry reference oil. Priced at MRP 850/Litre, the synthetic engine oil is available in packs of 3.5L, 4.5L 1L, across India.
Launching the new ‘Shell Mansi Tripathy, Country General Manager, Shell Lubricants, India, said, “The engine is the heart of a vehicle and needs to be protected by right engine oil for better performance,longer life and above all, ensuring a smooth drive. We have seen the trend that consumers are actively shifting to synthetic motor oils. India’s automotive car segment is growing at about 9% per year whereas SUVs are growing at an astounding rate of more than 30% per year. (Source SIAM/ Industry estimates 2016-17). Most SUVs are powered by turbocharged engines that provide higher power output for smaller capacity which means higher stress on vital engine parts. Therefore, we identified the need of engine oil which adapts to severe conditions and protects the engine in every drive. With ‘Shell Helix HX8’, we will be able to cater to the changing demand of the consumers and strengthen our commitment to Indian market and expand our portfolio.”
Car engines are exposed to diverse terrains and harsh conditions such as city congestion, highway acceleration, steep climbs and cold starts. However, standard engine oils are not equipped to handle these conditions and might not be able to adapt to provide the required protection to engines. Derived from 100% synthetic base stock that houses fewer unwanted components, ‘Shell Helix HX8’ with Flexi Molecule Technology is suited to adapt to severe driving conditions and provide complete protection to engines. The dynamic Flexi Molecules in Shell Helix HX8 activate in response to changes in engine stress levels, enhancing fuel economy and engine longevity by activating when the pressure is on. Overall, this results in a 30% faster flow in low temperatures allowing the oils to reach critical engine parts quickly for easier starting and warm up.
With advanced technology, Helix HX8 is the latest addition to Shell’s Global ‘Drive On’ campaign. This campaign is a rallying cry for drivers to re-connect across the world and reignite their passion for driving.
NOTES TO EDITORS
ABOUT SHELL LUBRICANTS
The term ‘Shell Lubricants’ collectively refers to Shell Group companies engaged in the lubricants business. Shell sells a wide variety of lubricants to meet customer needs across a range of applications. These include consumer motoring, heavy-duty transport, mining, power generation and general engineering. Shell’s portfolio of lubricant brands includes Shell Helix, Shell Rimula, and Shell Spirax. We are active across the full lubricant supply chain. We manufacture base oils in eight plants, we blend base oils with additives to make finished lubricants in almost 70
plants, and we distribute, market and sell lubricants in over 100 countries.
We have more experts talking to more customers than any other lubricants supplier. We have over 350 technical support specialists and 1,000 sales professionals working with customers every day. We offer a wide range of services in addition to our products, including Shell LubeMatch, a market leading online tool that matches lubricants to vehicles and equipment, and Shell LubeAnalyst, an early warning system that enables our business customers to monitor the condition of their equipment and lubricant, helping to save money on maintenance.
Shell’s world-class technology is applied in our products and technological collaborations. We have four leading lubricants research centres in Germany, the USA, and Japan (in a joint venture with Showa Shell) with more than 200 scientists and engineers dedicated to lubricants research and development.
We have 150 + patent series for lubricants, base oils and greases. One of the ways we push the boundaries of lubricant technology is by working closely with top motor racing teams such as Scuderia Ferrari and Penske Racing. These technical partnerships enable us to expand our knowledge of lubrication science and transfer cutting-edge technology from the racetrack to our commercial products.
ABOUT SHELL LUBRICANTS INDIA
Shell is one of the most diversified international oil company in India energy sector. It is a major private sector supplier of crude products and chemicals to India. With over 3000 staff in the country, Shell has a significant technology centre, a financial business services centre and operates a joint venture LNG receiving and re- gasification terminal. Earlier this year, it signed MOUs for a floating LNG terminal in the country. Shell also has a downstream business marketing fuels, lubricants and specialty products. It recently announced creation of an in- house global IT centre in Bengaluru.
Shell Lubricants’ India operation is part of Shell’s long-term commitment to India and its support for the country’s increasing energy needs. Shell Lubricants’ customers in India include Wartsila, Maruti Suzuki, Hyundai, Ford and Thermax.
The companies in which Royal Dutch Shell plc directly and indirectly owns investments are separate entities. In this presentation “Shell”, “Shell group” and “Royal Dutch Shell” are sometimes used for convenience where references are made to Royal Dutch Shell plc and its subsidiaries in general. Likewise, the words “we”, “us” and “our” are also used to refer to subsidiaries in general or to those who work for them. These expressions are also used where no useful purpose is served by identifying the particular company or companies. ‘‘Subsidiaries’’, “Shell subsidiaries and “Shell companies” as used in this presentation refer to companies over which Royal Dutch Shell plc either directly or indirectly has control. Companies over which Shell has joint control are generally referred to “joint ventures” and companies over which Shell has significant influence but neither control nor joint control are referred to as “associates”. In this presentation, joint ventures and associates may also be referred to as “equity- accounted investments”. The term “Shell interest” is used for convenience to indicate the direct and/or indirect ownership interest held by Shell in a venture, partnership or company, after exclusion of all third-party interest.
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