All new Harpic Bathroom Cleaner 10X
Harpic, the leader in the Lavcare category, today launched the all-new Harpic Bathroom Cleaner 10x – with 10 times more power.
The new campaign “Naya Bathroom Mubarak Ho”, promises a new bathroom in a bottle to consumers, giving them the joy of a new bathroom forever.
The campaign featuring Harpic’s brand ambassador Akshay Kumar is highlighting the importance of using
a specialist cleaner to get rid of tough stains, which when cleaned with ordinary detergents tend to accumulate over years, making the bathroom looking old and worn out.
As part of the new mega 360 campaign across TV, print, digital, point of sales; Akshay will be re-enforcing this message and encouraging women to try the new Harpic Bathroom Cleaner that cleans 10 times more effectively than a detergent and gives you the joy of a perfectly sparkling bathroom, looking like new.
On the announcement, Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home said, “The Harpic bathroom franchise has unarguably been one of the most successful launches in the household cleaning space. We are very happy to share the news of a mega re-stage on the franchise via our new campaign ‘Naya Bathroom Mubarak ho’. Our objective is to establish relevance with our consumers through a provocative campaign that challenges their current belief and drive habit change from detergents to a specialist bathroom cleaner.
As a leader in lavcare, we launched the new and improved Harpic Bathroom Cleaner today that is 10 times more powerful than a detergent.
Through our “Naya Bathroom Mubarak Ho” campaign, we are hoping to make people realise how simple and easy stain removal is for our entire bathroom, giving them the joy of a new bathroom forever.
Harpic Bathroom Cleaner is available in 500 ml that is priced at INR 84. They are available at offline and online stores across markets in India.
RB* is the global leading consumer health and hygiene company. Driven by a purpose to build healthier lives and happier homes, RB has operations in over 60 countries. From the foundations of wellness and infant nutrition, to the fundamentals of a hygienic home, its global brands help people live healthier, happier lives. RB has world leading Powerbrands which include household names such as Dettol, Harpic, Lizol, Veet, Durex, Strepsils, Mortein, Vanish, Air Wick, Enfamil, Nutramigen, Nurofen, Strepsils, Gaviscon, Mucinex, Scholl, Clearasil, Finish, Calgon, Woolite. RB’s unique culture is at the heart of its success. Its drive to achieve, passion to outperform and commitment to quality and scientific excellence are manifested in the work of over 40,000 RB employees worldwide.
For more information visit https://www.rb.com/