Discovery Channel to premier Breaking Point: Indian Air Force Academy
New Delhi / Chennai, May 30, 2018 – Discovery Channel, India’s leading destination for factual entertainment, is launching a special series on the Air Force Academy as a part of its extremely popular Breaking Point franchise. The new series gives a never seen before look into the training imparted at India’s premier Air Force traininginstitution – Air Force Academy located at Dundigul, Hyderabad which is instrumental in shaping the future Air Warriors.
Breaking Point: IndianAir Force Academy was launched at a press conference in New Delhi in the presence of senior officials from Indian Air Force and Discovery Communications India. Air Marshal Amit Tiwari VM, Commandant Air Force Academy, presided over the function.
Breaking Point: Indian Air Force Academy, packed with emotions including grit, pride, fear and utmost patriotism, captures the life of 4 cadets – Mudit Tewari, Priya Sharma, Amogh Bhandralia and Kartik Thakur – who are in various stages of their training at the Academy.
The 4-episode series of Breaking Point: Indian Air Force Academy will premiere on Discovery Channelevery Monday starting June 04 at 9:00 pm and on Veer by Discovery, India’s first dedicated military channel, available on JIO TVand YouTube.
The telecast of Breaking Point series on Air Force Academy follows the successful premier of the series on Indian Submariners earlier this year which has delivered impressive results – notching unduplicated reach of 1.7 crore* over the past two months (March 19-May 22) on Discovery channel and more than 59 lakh cumulative views on Veer by Discovery.
Breaking Point: Indian Air Force Academy has attracted marquee advertisers including Mahindra XUV 500 as a Co-presenting Sponsor; Co-powered by Airtel 4G and VIVO Mobiles while Blue Star Air Conditioning and Fortune VIVO are onboard as Associate Sponsors.
Speaking on the occasion, Air Vice Marshal SP Dharkar AVSM, Assistant Chief of Air Staff (Training), said, “The Breaking Point series on Discovery channel has emerged as the go-to series for all defence enthusiasts across the country. We are delighted to work with Discovery as we aim to a) inspire the youth of India to look at the Air Force as a career opportunity and b) inspire our countrymen, offering a never-seen-before insight into the life of an Air Force officer; their journey from a cadet to a Flying officer; the efforts they put in to flying the fighter jets and defend the nation when needed.”
“The Breaking Point series has clearly emerged as break through programming here in India. We are aiming to break the 2 crore unduplicated reach benchmark with Breaking Point: Indian Air Force Academy,” said, Zulfia Waris, Vice-President & Head, Premium & Digital Networks, Discovery Communications India. “The journey from civilian to earning your wings is tough and nerve wracking. Each stage of this course has its own story, its own trials and tribulations and Discovery gives you an all-access pass to witness these transformations.”