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Citroën begins its India Story

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 Boasting over 100 years of creativity and high standards, Citroën has always honoured its heritage by disrupting automotive cues and reinterpreting the automobile
 A spirit underlined by its ‘Inspired by You’ signature and embodied by unique design and a benchmark for comfortable cars
 The Push to Pass strategic plan is a first step towards the achievement of Groupe PSA’s vision of becoming a global carmaker on the leading edge of efficiency and a benchmark supplier of mobility services
 The flagship vehicle, Citroën C5 Aircross SUV will be the first product for the Indian market – The most comfortable model of its segment

Groupe PSA achieves another milestone today by launching the Citroën brand in India. During the presentation of FY2018 financial results of Groupe PSA and the second phase of its strategic plan Push to Pass for the period 2019- 2021, Citroën brand was announced for the Indian market. Mr. Carlos Tavares, Chairman of the Managing Board, Groupe PSA, Ms. Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA and Mr. Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, Mr. Roland Bouchara, Senior Vice President Sales & Marketing, Citroën India, were present at the event.

The flagship vehicle, Citroën C5 Aircross SUV, was also showcased at the event, which will be the first product from the Citroën brand for the Indian customers, being launched before the end of 2020. It was also announced that Citroën plans to bring in a range of products after the Citroën C5 Aircross SUV that will be made and launched in India before being introduced in other parts of the world. With one new launch every year from 2021 after the New Citroën C5 Aircross SUV the new range of products will be launched in India before the rest of the world. This new programme to be launched in India will come under the name of C Cubed, standing for Cool, Comfort and Clever. Cool to illustrate Citroën’s unique and bold designs, Comfort to highlight our approach of a global well-being to make all Citroën easy to use working on ergonomics and connectivity and Clever to be at the heart of the market, developing international highly localised cars to meet customer expectations. This would be backed by launch of a disruptive & seamless digital customer experience and a phygital distribution network.

Present at the brand launch, Mr. Carlos Tavares, Chairman of the Managing Board, Groupe PSA, said,“India is an important next step for Groupe PSA, as part of the Push to Pass plan to increase our international footprint and revenues. With the introduction of Citroën, our aim is to ‘be Indian in India’ and our association with the CK Birla Group, will be important to become a major player in the Indian automotive market. Globally, we have been successful in Europe and in other parts of the world because of our unique automotive experiences and delivering mobility solutions to meet our customer expectations. We really believe that India is a strong opportunity for growth and our commitment, professionalism and agility of our teams, combined with the pursuit of operational excellence, will sustainably drive our performance and increase the satisfaction of our future customers in the country.”

Speaking about the brand, Ms. Linda Jackson, Chief Executive Officer, Citroën Brand, Groupe PSA,said, “We are celebrating Citroën’s Centenary, 100 years of a brand which has constantly looked to the future of the automotive industry, by offering innovative solutions in line with the needs of each era. Globally, Citroën’s success is based on unique design, and benchmark comfort. The India automotive market is very dynamic with a high potential. We believe we have the right positioning to meet the expectations of the Indian customers. I am confident that the new Citroën C5 Aircross SUV will set a benchmark in style, comfort and innovation in its segment in India.”

Sharing his thoughts on the brand and region, Mr. Emmanuel Delay, Executive Vice President & Head of India-Pacific, Groupe PSA, said,“New technologies, modern production techniques and innovative designs have played a crucial role in developing the brand for which Citroën is known. As a new player in the Indian automotive market, we will stick to remaining committed to our philosophy of constantly looking to the future and setting high standards of innovation while continuing to build on the brand attributes. Our India story will play a crucial role in making the Citroën brand more international. We are on track to meet our objective of introducing our innovative range, starting from the new Citroën C5 Aircross SUV, which will be the
first of many differentiating products from the brand from our vehicle manufacturing JV between the PSA Groupe & the CK Birla Group located at Tiruvallur, Tamil Nadu. Production of Powertrains from our PSA -AVTEC Powertrain JV at Hosur, Tamil Nadu is also on track and will support our local and global requirements.”

Sharing his views on building the brand in India, Mr. Roland Bouchara, Senior Vice President, Sales & Marketing, Citroën India, said, “Citroën brand in India is here and here to make a difference. India is important to Citroën and this is evident as we plan to bring in a new range of products, afterthe new Citroën C5 Aircross SUV thatwill be made and launched in India first before being rolled out globally.” He also added,“India is a unique market and Indians are adopting new technologies at a very rapid pace. To support our range of unique new products and our in-depth study of the Indian market, we have planned for a unique customer experience, which will enable us to be the new digital reference for a seamless customer experience in the Indian automotive market. We are planning to introduce a unique digitally disruptive, omni-channel customerjourney to deliver ATAWADAC ((AnyTime AnyWhere AnyDevice AnyContent) experience to customers. Our Networkfocus will be to develop lean & phygital (physical + digital) formats with a ‘brick to click’ orientation. This seamless experiencewill be brought alive by personalized digitalsales and service processes for our customers.” He also announced, “We are pleased to go live with our India website www.citroen.inwhich marks the beginning of our partnership with potential dealers in India leading to the Citroën Dealer Partner Live Tour in India from 1st of July, 2019.”

The visibly differentiated, the Citroën C5 Aircross SUV stands apart through its singular, energetic and assertive attitude. Measuring 4.5mtr in length, robust and muscular, powerful but free of arrogance, the new model stands out in the SUV segment with its flowing shapes large wheels, higher ground clearance and distinctive roof bars. The cabin instantly gives an impression of spaciousness, with an emphatically horizontal dashboard and enveloping seats, seating position that gives the feeling of dominating the road, as well as a wide central console and warm materials. With the Citroën Advanced Comfort®, the New Citroën C5 Aircross SUV is the most comfortable model in its segment.

 

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