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JALARAM JAYANTI CELEBRATIONS

15 November, 2018

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Bring home tradition with Tanishq’s exquisite ‘Lavanayam’ collection

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– The unique collection takes inspiration from the rich architecture of South India –

Tanishq, India’s most loved jewellery brand has unveiled a unique collection called, Lavanayam. Featuring intricate and exquisitely detailed designs, the collection is a tribute to the distinctive architecture as seen across South India.

Each ornament in the collection is a reflection of the rich cultural influences of the region, making them the perfect fit for all traditional occasions and festivals.

Kasumala is a fine balance of artistic craftsmanship and regal design. Tanishq has introduced various stylized version of Kasumala (Kasulaperu) crafted using Nakkashi technique. Originally a single string of gold coins, Lavanayam’s Kasumala is a string of red stones.

Lavanayam collection brings forth an opportunity for each Indian woman to flaunt a phenomenal Haaram inspired by the traditional south Indian doorframes, bejeweled with red stones in 22karat gold. Sculpted in the Haaram are the idols of Ram, Lakshman and Sita, crafted in a Nakkashi technique.

Elicit conversations with this immaculately designed Haaram as part of the Lavanayam collection. Embrace the glory of wood carving of south Indian traditional mansions through this ornament crafted intricately using traditional Nakkashi technique.

Inspired from the panoramic view of Chettinad mansions (Tamil Nadu) and courtyards that has been handmade using engraving technique, this Gold Haaram makes for a perfect ornament to step up your style statement.

Starting at INR 1 lakh, the stunning collection will be available across all Tanishq stores in the state of Karnataka, Kerala, Andhra Pradesh, Telnagana, Tamil Nadu and Kerala.

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