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Amway India Joins Eat Right India Movement; Supports the South-West leg of Swasth Bharat Yatra

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A mass movement by FSSAI that aims to strengthen the health of every Indian

The cyclothon flagged-off from the South West leg to travel through 13 cities covering over 800 Kms

Chennai, 2nd November, 2018: Keeping up with the commitment to help people live better lives, Amway India, the country’s largest FMCG direct selling company, has supported the ‘Eat Right India’ Movement led by FSSAI to spread to promote healthy lifestyle among the masses. The South West, Track III of the Cyclothon was flagged by Ms K.K. Shailaja, Hon’ble Minister of Health, Kerala on 16th October at Gandhi Park, East Fort, Thiruvananthapuram. Swasth Bharat Yatra is a revolutionary initiative that aims to promote healthy diets and focuses on preventive healthcare. The movement has been inspired by Mahatma Gandhi’s Dandi March. It is launched to engage, excite and enable citizens to eat right and improve their overall health and wellbeing. Amway India feels proud to support this initiative as part of our voluntary support activities as it aligns with our overall agenda of promoting balanced diet and healthy nutrition.

The 1st leg of the South West track (T3) of the cyclothon will culminate on 11th November at Bengaluru after covering 13 cities including Thiruvananthapuram, Thukalay, Kanyakumari, Tirunelveli, Thoothukudi, Virudhunagar, Madurai, Dindigul, Karur, Erode, Salem, Dharmapuri and Krishnagiri. The cyclists will cover a distance of over 800 Kms which will be carried out in the intervals of 50-60 kilometres per day. The stopovers during their journey are aimed at creating awareness among the people and engage with them effectively. These stopover locations will hold Eat Right India conventions, food testing activities and outreach on wheels to spark a dialogue and create local champions for ‘Eat Right India’ movement.

Talking about the partnership, Mr. Anshu Bhudraja, CEO, Amway India said, “It’s a great opportunity to be associated with Swasth Bharat Yatra as part of ‘Eat Right India’ movement. Despite being one of the fastest growing economies in the world, we are encountering rapidly increasing conditions of malnutrition, micronutrient deficiencies and over-nutrition. Given India’s significant share in the world’s population, we, as a nation, have a critical role in shaping up the nutrition narrative in the world.  We are glad that Amway is a part of this important mission which is aligned with the government’s key programmes – Swachh Bharat Mission, Ayushman Bharat and POSHAN Abhiyaan. Considering the realities of irregular eating habits and food adulteration which affects the nutritional intake among Indians, nutritional supplements along with regular diets can go a long way in improving the health of our nation. With this Swasth Bharat Yatra, we hope to help in bringing about a sustainable change which will significantly improve the overall well-being of Indians.”

The ‘Eat Right’ movement is completely aligned with Prime Minister, Shri. Narendra Modi’s idea that all programmes associated with the 150th birth anniversary of Mahatma Gandhi, should be designed around the theme of ‘Karyanjali’ – ‘Gandhi in Action’. The ‘Eat Right’ movement and the ‘Swasth Bharat Yatra’ are planned to reach the masses, who act as real engines of change. This is expected to

trigger the masses through a one-of-a-kind public health movement and fundamentally transform the way India eats.

The last set of cyclists on the 1st leg of South West track will be handing over the symbolic relay baton to the next batch of cyclists at the starting location of 2nd leg in Bengaluru, the IT Capital of India and will pass through various cities including Pune and Ujjain to reach New Delhi by 25th January 2019 to participate in a culmination event of the ‘Swasth Bharat Yatra’.

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